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Social Media Coordinator


We are looking for a creative and tech-savvy Social Media Coordinator to support Austin’s top real estate agents. In this role, the Social Media Coordinator will work closely with the Marketing team to develop and implement social media strategy for agents’ Facebook and Instagram pages to increase online presence, engagement, and generate leads. The Social Media Coordinator is responsible for delivering social media management, content creation, executing a consistent social media voice, understanding agent preferences, and adhering to Realty Austin’s branding guidelines.

Responsibilities

Social Media Management

  • Manage social media voice and create a content calendar to maintain an active and engaging presence on agent social media channels
  • Responsible for managing 10-20 +/- agents at any given time. It is essential to be comfortable following established systems and checklists, staying organized, and having a critical eye towards continual improvement
  • Develop, design, and implement engaging social media content on agent pages including listing marketing, local news, and Realty Austin’s AustinLocal.com blog
  • Create new dynamic ideas and content to ensure the agents have a variety of high quality and relative content
  • Develop strategies to improve agents’ online presence and suggest new ways to attract clients
  • Maintain professional relationships with agents and be available to communicate with them via email, phone, or video call as needed
  • Understand the agent’s voice and style for their online presence
  • Provide timely and professional responses
  • Provide weekly reporting on all social activity, metrics, campaigns, insights, and recommendations
  • Measure the success of social media campaigns
  • Research audience preferences and discover current trends
  • 2-3 years of experience as a Social Media Coordinator or similar role
  • Expertise in multiple social media platforms
  • Bachelor’s degree in Marketing, Communications, or related degree
  • Ability to deliver creative content (text, image, and video)
  • Loves social media marketing and embraces change
  • Impeccable integrity and professionalism
  • Growth-oriented and continually searches for a better way
  • Ability to gasp future trends in digital technologies and act proactively
  • Excellent interpersonal and communication skills
  • Multitasking and analytical skills
  • Outgoing and energetic with a proactive, positive attitude
  • Highly detail-oriented multi-tasker
  • Time management and accountability skills
  • Punctual, and attends meetings on time
  • Strategic thinker and problem solver with a competitive spirit and passions for results
  • Understanding and knowledgeable of social media best practices
  • Experience using Facebook Ads Manager
  • Experience with 3rd party social media management tools such as Hootsuite, Buffer, Sprout Social, etc.
  • Excellent copywriting and editing skills
  • Graphic design skills, experience with Canva
  • Independent Contractor
  • Flat Fee Per Enrolled Agent based on Plan Package Selection
  • Agents will be assigned to Coordinator by Social Media Specialist and Marketing Manager and will be a healthy mix of Plan Participants (Standard, Intermediate, Premium)
  • Monday to Friday
  • Social Media Management: 2 years (Preferred)
  • Content Creation: 2 years (Preferred)
  • Client Services: 2 years (Preferred)
  • Project Management: 2 years (Preferred)
  • Likely
  • Fully Remote
  • People-oriented -- enjoys interacting with people and working on group projects
  • Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
  • Detail-oriented -- would rather focus on the details of work than the bigger picture
  • Achievement-oriented -- enjoys taking on challenges, even if they might fail
  • Autonomous/Independent -- enjoys working with little direction
  • Innovative -- prefers working in unconventional ways or on tasks that require creativity
  • High stress tolerance -- thrives in a high-pressure environment
  • realtyaustin.com
  • facebook.com/realtyaustin

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