Senior Manager, Digital Marketing 🔥
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About Us
At Watermark, we're on a mission to help support educators and learners all over the world! Our tools allow higher ed institutions to gather and connect powerful data so that educational milestones can be maximized. Through
our educational intelligence system, Watermark serves over 1,700+ institutions having engaged over 3 million learners for excellent outcomes while also helping to elevate faculty success and so much more.
We're proud to be part of an organization working together toward a mission larger than each of us individually. Diversity has been the main thrust of our success, with eight higher ed tech companies coming together to create one innovative offering. Our purpose and principles have helped us win EdTech's Overall Higher EdTech Solution of the Year, and we have been featured in Inc. as one of the fastest-growing TX companies in 2021. We're just getting started and can't wait to share why we love what we do!
About the Role
Watermark is seeking a well-rounded Sr. Manager, Digital Marketing with strong SEO, SEM, website, advertising, social media, and marketing operations (preference for Marketo) experience who is both a leader and a doer. This role will be the most senior digital marketing professional on our team and will be expected to mentor other team members, manage multiple digital marketing agencies and/or contractors, and work with the greater marketing team on a range of technical work including SEO and SEM campaigns, website management, and other tech stack needs. This role will be responsible for leading partners to plan and execute tactics that build sales pipeline and revenue, engage prospect and client accounts, and expand our market share. The ideal candidate is analytical and hands-on, has good project and people management skills, and has proven experience and results with the activities mentioned above.
This role collaborates with the entire marketing team and uses tools like Wordpress, Uberflip, Google Analytics, Google Ads, Unbounce, Qualified, Marketo, Salesforce, and Sprout Social to plan, execute, and report on marketing programs, with a focus on demand generation metrics (MQLs, SQLs, CVR, pipeline, revenue generation). The position requires strong interpersonal skills, attention to detail, proven experience and results with digital tech stacks and tools, curiosity, and an ability to run multiple projects simultaneously. You must be comfortable with technical problems and have the knowledge to solve them or the drive to learn how.
The Sr. Manager, Digital Marketing will drive the strategy and implementation for paid programs (we’re big on paid search and paid display), organic search, and website development and optimization to continually improve inbound lead generation to fuel company growth.
Responsibilities:
We’re a team of demand generation-focused marketers facing a huge opportunity to sell new products into an established customer base and expand to new accounts. The higher education market needs our products, and the government is helping fund their transition to digital enablement. We sell the solutions that make the administration’s jobs much easier, efficient, and transparent. We currently serve half of the total, finite addressable market, and are well-positioned to grow.
Additional roles this person will be working with:
For individuals with disabilities who would like to request an accommodation such as an ASL interpreter or different interview format, please email hr@watermarkinsights.com to make a request in advance of your interview.
At Watermark, we're on a mission to help support educators and learners all over the world! Our tools allow higher ed institutions to gather and connect powerful data so that educational milestones can be maximized. Through
our educational intelligence system, Watermark serves over 1,700+ institutions having engaged over 3 million learners for excellent outcomes while also helping to elevate faculty success and so much more.
We're proud to be part of an organization working together toward a mission larger than each of us individually. Diversity has been the main thrust of our success, with eight higher ed tech companies coming together to create one innovative offering. Our purpose and principles have helped us win EdTech's Overall Higher EdTech Solution of the Year, and we have been featured in Inc. as one of the fastest-growing TX companies in 2021. We're just getting started and can't wait to share why we love what we do!
About the Role
Watermark is seeking a well-rounded Sr. Manager, Digital Marketing with strong SEO, SEM, website, advertising, social media, and marketing operations (preference for Marketo) experience who is both a leader and a doer. This role will be the most senior digital marketing professional on our team and will be expected to mentor other team members, manage multiple digital marketing agencies and/or contractors, and work with the greater marketing team on a range of technical work including SEO and SEM campaigns, website management, and other tech stack needs. This role will be responsible for leading partners to plan and execute tactics that build sales pipeline and revenue, engage prospect and client accounts, and expand our market share. The ideal candidate is analytical and hands-on, has good project and people management skills, and has proven experience and results with the activities mentioned above.
This role collaborates with the entire marketing team and uses tools like Wordpress, Uberflip, Google Analytics, Google Ads, Unbounce, Qualified, Marketo, Salesforce, and Sprout Social to plan, execute, and report on marketing programs, with a focus on demand generation metrics (MQLs, SQLs, CVR, pipeline, revenue generation). The position requires strong interpersonal skills, attention to detail, proven experience and results with digital tech stacks and tools, curiosity, and an ability to run multiple projects simultaneously. You must be comfortable with technical problems and have the knowledge to solve them or the drive to learn how.
The Sr. Manager, Digital Marketing will drive the strategy and implementation for paid programs (we’re big on paid search and paid display), organic search, and website development and optimization to continually improve inbound lead generation to fuel company growth.
Responsibilities:
- Manage (and mentor) in-house digital marketing staff and contracted partners/agencies.
- Manage the range of paid programs in partnership with our ad agency, including search, display/retargeting, etc. to optimize spend within and across channels.
- Oversee SEO, partnering with our SEO agency to ensure best practices are followed and grow organic traffic + revenue.
- Lead web strategy, optimization, and development for watermarkinsights.com to drive quality traffic from targeted audiences and deliver an engaging user experience that converts prospects and customers into sales leads.
- Manage the overall digital marketing tech stack, across channels including the website and paid advertising.
- Make website updates to reflect brand messaging and campaigns, and promote new content.
- Provide input to website design, navigation, and pathing to optimize journeys for target audiences and conversions.
- Test and optimize website landing pages to improve conversion rates.
- Oversee external agencies for SEO and web development, managing this budget.
- Work with Sales and Marketing Operations to effectively measure and report on all inbound traffic, using HubSpot, Salesforce, Google Analytics, and Bizible. Provide insights on performance and identify areas for improvement to the broader marketing team.
- Continuously stay up to date on industry trends and innovations to maintain detailed knowledge of digital marketing best practices.
- 6+ years marketing experience, preferably with technical or software/SaaS products and services; working with higher education institutions a plus.
- Proven experience with a variety of digital marketing channels that track to business goals (great if you’re stronger in some areas of digital, but need to work in all above).
- Strong organizational and project management skills and the ability to manage multiple projects at once.
- Excellent written and verbal communication skills, including copywriting.
- Ability to operate independently and solve problems quickly.
- Hands-on experience with marketing automation tools; Marketo strongly preferred. If you do not have this experience, you will be provided training and will be expected to ramp quickly. Experience with SFDC is strongly preferred.
- Experience working in fast-paced, high growth environments, comfortable with ambiguity.
We’re a team of demand generation-focused marketers facing a huge opportunity to sell new products into an established customer base and expand to new accounts. The higher education market needs our products, and the government is helping fund their transition to digital enablement. We sell the solutions that make the administration’s jobs much easier, efficient, and transparent. We currently serve half of the total, finite addressable market, and are well-positioned to grow.
Additional roles this person will be working with:
- Marketing Operations: Responsible for creating campaign templates that show clear paths to revenue, enabling you to clearly understand what works, what doesn’t. Creates and maintains our rich marketing technology stack, and sets up reliable, streamlined campaign reporting.
- Campaign Management: Create demand-generating programs to engage prospects and clients that result in qualified sales leads. Plans and executes email campaigns and webinars.
- Content Marketing: Responsible for the brand’s voice, and most content created. Key partner on ongoing SEO work and website content / page creation.
- Event Marketing: Responsible for our many events and marquee customer event – Watermark Engage. Key partner to promote and maintain digital tools for events.
- BDRs: Internal sales team that follows up on MQLs and staffs our web chat tool, Qualified. Important partner to increase leads from the website.
- Multiple cross-department stakeholders including Sales and Customer Success / Support (who also have subdomains on the main website you will manage).
- Great pay, great benefits (flexible PTO, 401K matching, Wellness Fridays)
- Remote global tech company moving the needle toward excellence in higher education
- Thrive in a culture that promotes bringing your whole self to work and emphasizes healthy
- Have fun connecting cross-globally via Slack with opportunities to intro families, pets,
- Learn together and grow individually through frequent DEI learning, monthly water
- Work alongside transparent leaders with an open and consistent feedback approach
For individuals with disabilities who would like to request an accommodation such as an ASL interpreter or different interview format, please email hr@watermarkinsights.com to make a request in advance of your interview.
