Digital Content Writer 🔥
FuelCell Energy is a global leader in decarbonizing power and producing hydrogen through our proprietary fuel cell technology. Our mission is to enable a world powered by clean energy. As an innovator and manufacturer of fuel cell clean power platforms, FuelCell Energy has the only technology in the world capable of capturing carbon from an external source and producing power at the same time. In addition, we offer the only technology in the world capable of producing hydrogen, power and water simultaneously.
Essential Functions/Duties and Responsibilities:
Essential Functions/Duties and Responsibilities:
- Create digital content for blog articles, white papers, e-mail campaigns, guides, webpages, webinars, awareness offers, success stories, social media, directories, and other channels as appropriate.
- Research, validate, write, and edit content.
- Coordinate with subject matter experts and other content contributors.
- Collaborate with key stakeholders to guide drafts through the internal review process.
- Optimize content according to search engine optimization best practices for inbound traffic.
- Repurpose content across multiple channels and platforms.
- Ensure that all grammar, spelling, flow, tone, and style are appropriate for the writing project.
- Lead and champion the brand voice, tone, editorial style, and content guidelines across the marketing team.
- Produce copy that engages and converts prospects and existing customers.
- Increase key performance metrics for content including organic traffic, engagement, click-through rates, and conversion.
- Bachelor’s Degree in English, Journalism, Communications, Marketing, or other related fields.
- Two to four years of experience in a similar position.
- A grasp of grammar and AP Style with the ability to write at a professional level.
- Experience researching topics and interviewing subject matter experts.
- The ability to simplify complex material into easy-to-read copy.
- A strong proficiency in Microsoft Office including Word, Outlook, Teams, and PowerPoint.
- Working knowledge of inbound digital marketing trends, including web content development best practices.
- Sufficient working conditions, including high-speed internet and an environment where phone calls and virtual meetings can occur without interruption required.
- Comply with the EH&S Policy and applicable regulatory and company EH&S rules and requirements.
- Report to supervision conditions or practices that are either unsafe or that may adversely impact the environment, to ensure prompt resolution of potential hazards.
- Attend scheduled EH&S training program.
- Actively support the organization’s efforts to meet or exceed EH&S goals and plans.
- Recommend improved EH&S practices.
- Must maintain regular and consistent attendance.
