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Copywriter


Found is a modern weight care platform and community focused on integrated support. According to a recent CDC study, nearly 50% of Americans want to lose weight, and on average, Americans have gained 30 lbs during the pandemic. But the existing weight loss industry focuses on shame - if you don't have the willpower to eat less and workout more, you aren't trying hard enough.

Modern science shows us that weight care is complex - food and movement are important, but so are hormones, genetics, sleep, stress, mental health, and daily habits. Found's unique approach incorporates personalized coaching, an online community, and if indicated, medical and prescription solutions.

Research shows that addressing weight health reduces the long-term risk of diabetes, heart disease, and some forms of cancer. We believe in giving our community tools that will help them add years to their lives and reach their goals. We believe it's not just what you've lost, it's what you've Found. Found has raised more than $130mm from leading investors, including Atomic, GV, WestCap, IVP, TCG, Define Ventures and more.

The Opportunity

We are looking for an experienced Copywriter to give voice to the Found brand across all touchpoints (website, email, SMS, push notifications, landing pages, video scripts, PR support) for both evergreen media and seasonal campaigns. You should possess an intuitive understanding of consumers' mindsets and motivations, and be able to create compelling copy that helps engage, acquire and retain customers. You should also have a strong brand perspective, and a desire to be a key player on a creative team that is building a generational brand in the weight care space. This role will work closely with cross-functional stakeholders, including: Marketing, Design, Product, Content, and Legal.

What You'll Do

  • Write compelling copy across media, including web, social, print, and video
  • Embody the voice of the customer throughout all interactions, from their first introduction to the brand through their daily interactions as a member
  • Edit and proof work to ensure high editorial standards are met across all content outputs
  • Collaborate with creative, product, marketing, content, and legal to assess project needs and support messaging
  • Drive brand consistency across all company communications
  • As our champion storyteller, you will have major input into the company's brand and future creative direction
  • Evolve tone and voice and writing guidelines as we continue to test what resonates and doesn't with our target audience
  • Manage and/or partner with freelance talent or agency partners as needed

What You Have

  • Passion for working in a rapidly growing business with curiosity, humility, humor, and professionalism
  • 4+ years of copywriting in a high-growth consumer company, across multi-channel media
  • Comfort with ambiguity and a motivated, self-starter attitude (we're a new creative team, and we'll need you to help us write the playbook)
  • Strong pulse on writing for diverse, cultural communities, especially in navigating the biases people who struggle with weight often face to
  • Excellent written and verbal communication skills, with an outstanding eye for detail
  • Comfort with data and metrics, and an ability to work with performance teams to optimize creative based on the data
  • Strong organizational and project management skills
  • Experience working collaboratively with Marketing, Data, Product, Content, Design

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