Senior Marketing Manager, Channel Technology 🔥
About the teamThe marketing enablement role is responsible for three key functions: management, strategy and execution. Management responsibilities include team management, goal alignment, cross-functional team collaboration, as well as acting as departmental liaison to other functions such as data analytics and engineering and executive advocacy. Strategic responsibilities include program strategy, monitoring and analyzing, governance, training and deployment. Execution functions include program development, system development, quality assurance, measurement and template execution. This role supports executive leadership as a marketing advisor and technologist, working directly with the marketing digital strategy, OPs, channels and engineering.
About the role
Lead a team of marketing channel technologists to build seamless customer experiences while procuring, enhancing and optimizing the platforms to enable these initiatives
Work with marketing leadership, marketing teams, and other stakeholders to develop coordinated, enterprise-wide marketing technology strategy
Collaborate with the web marketing team to define marketing web technology strategy with the goal of streamlining web property updates, builds and content management, as well as integrations and cross channel tech needs; suggest process improvements and automation opportunities to scale
Collaborate with cross channel marketing teams on building and enhancing supporting martech technologies
Collaborate with other marketing operations partners to ensure website solutions are in alignment with other channel approaches
Optimize and standardize marketing automation and technology deployment processes across the organization
Design and develop marketing systems and technology such as customer data platforms (CDP) and orchestration layers in collaboration with data and development teams to ensure consistent customer experience across channels
Document and communicate/distribute across the organization best practices for marketing technology and automation
Design and develop web and traffic data collection infrastructure for marketing. Work with analytics, channel, web and product teams to ensure tagging and tracking is implemented in an effective and scalable way
Manage internal marketing automation administrators and specialists, and oversee the selection of agencies and third-party vendors (if applicable)
Who you are
8+ years of marketing tech experience with 2+ years of people management experience
Strong analytical and problem-solving skills
Data-driven mindset; comfortable with data analysis
Experience with marketing technology such as managing a CMS, CDP, CXP etc
Web analytics experience, SQL a plus
Proactive, organized and detail-oriented with excellent project management skills
Outstanding communication (written and oral), people management and interpersonal skills
Get to know us
Zillow is reimagining real estate to make it easier to unlock life’s next chapter.
As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you're in, you will play a critical role in making this vision a reality.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.