portal resources jobs companies p pointclickcare senior marketing data scientist

Senior Marketing Data Scientist


PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since its inception, PointClickCare has grown exponentially with over 1,700 employees today all working towards impacting the lives of millions. Recognized by Forbes as one of the Top 100 Private Cloud Companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Culture, PointClickCare leads the way in creating cloud-based software. With its recent acquisition of Collective Medical, PointClickCare solidifies its position as a high growth healthcare software provider, serving over 21,000 long-term and post-acute care providers and over 1,300 hospitals. Their shared mission to support vulnerable populations is allowing PointClickCare and Collective Medical to connect disparate points of care at scale faster than anyone else in the market.
For more information on PointClickCare, please connect with us on Glassdoor [1] and LinkedIn [2].
The Sr Marketing Data Scientist role is supporting the development and execution of integrated fact-based reporting, analytical models and predictive forecasting used to provide self-serve insights and data-driven decisions that span the functional areas of Marketing. As a Data Scientist you are part of a breed of analytical data experts who have the technical skills to solve complex problems and the curiosity to explore what problems need to be solved. Due to your mathematics and computer science background applied to the modern world of Digital Marketing you are uniquely positioned as a “Marketing trend-spotter” who is capable of leading Marketing specific insights-driven decision making across the marketing team.
You will work with 2 Marketing Operations analysts within the Revenue Operations function supporting the Digital Marketing Strategy and other Marketing functions.

What you'll be doing day to day:

  • Advanced analytics, data mining, data modeling, data architecture and data management skills to propose innovative and unique approaches to utilize large structured and unstructured Marketing data to develop insights in order to resolve marketing performance challenges, uncover trends and drive strategic marketing decisions within our Marketing environment.
  • Leading the reporting, analytics and predictive forecasting methodologies and solutions.
  • Define and maintain core competencies, best practices and benchmarks surrounding Digital Marketing reporting and analytics.
  • Manage a customer 360 reporting and insights framework to determine insights for conversion and to develop actionable insights and derived actions to increase marketing performance and customer experience.
  • Bachelor’s degree required in mathematics, calculus, statistics, data science, computer science or related field.
  • Combined background in Mathematics and Computer Science is strongly preferred.
  • Master’s degree and post-graduate experience strongly preferred.
  • Senior B2B SaaS technology experience specifically in a mature marketing data reporting, analytics and technology role, involved in leading, developing and architecting the marketing reporting and digital analytics framework.
  • You have supported a digital marketing department and can demonstrate successful prior experience with clear examples and success stories.
  • You are very familiar with today’s modern digital marketing data landscape.
  • Previous expertise in migrating marketing cloud & legacy on-premise data to corporate data warehouses working with corporate resources outside of Marketing.
  • You have led data architecture, data democratization, created and executed ELT and data transformation strategies.
  • Operated in hybrid third-party and in-house customization solutions with the objective to leverage the data and advise on data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required data.
  • Partnered with cross-functional teams for SSoT (Single Source of Truth) build alignment and addressed data risks, improved data quality, governance and stewardship.
  • Analyzed digital marketing buyer journeys across the customer lifecycle and enabled your stakeholders with tools to success achieving their goals within on omni-channel digital customer engagement environment.
  • The digital marketing ecosystem is a very comfortable environment. You know it well and understand how data traverses across digital touchpoints, channels, campaigns, accounts, contacts  and different data sources.
  • You consider yourself as analytically sophisticated and understand the discovery, validation, production and enablement cycle.
  • Power BI ecosystem: designing and building reports, dashboards, datasets, dataflows, and App/Workspaces
  • Data transformation, architecture, DevOps, database design, data modeling and visualization, data analytics
  • Data sources: Marketo, Salesforce, Google 360, Bizible, Office 365 (including SharePoint), data warehouse tables, financial sources, transactional sources,
  • Technology and coding languages: DAX, PowerQuery / MLanguage, C#, SQL, Python, Typescript, DB@, Azure (ADL, ADF, SQL DW), Databricks, HDInsight, Dynamics CRM, Unix, Linux, JIRA, MS Project
  • Algorithm design and data abstraction focused on understanding the design and analysis of algorithms, encapsulation and data abstraction
  • Ability to communicate effectively with both technical and business teams
  • Statistical analysis, data mining and modeling
  • Ability to translate quantitative data analytics into actionable recommendations
  • Strong understanding of SaaS go-to-market strategy, marketing lifecycles and sales cadences 
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy [3]. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: recruitment@pointclickcare.com [4] 

  1. http://www.glassdoor.ca/Overview/Working-at-PointClickCare-EI_IE452666.11,25.htm
  2. https://www.linkedin.com/company/50625?trk=tyah&trkInfo=tarId%3A1406914835274%2Ctas%3Apointclickcare%2Cidx%3A2-1-4
  3. https://www.lever.co/privacy-policy
  4. mailto:recruitment@pointclickcare.com

Other jobs at PointClickCare

5 jobs in the last 60 days · 26 in total · avg 1 - 3 jobs/mo · 4231 job visits

Senior Cloud Security Engineer

Senior Cloud Security Engineer

PointClickCare is hiring a Remote Senior Cloud Security EngineerPointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vis

last week
Devops Engineer

Devops Engineer

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

2 weeks ago
Director, Cyber Defense & Threat Management

Director, Cyber Defense & Threat Management

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

3 weeks ago
Sales Engineer

Sales Engineer

PointClickCare is hiring a Remote Sales EngineerPointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help th

3 weeks ago
Customer Support Specialist

Customer Support Specialist

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

1 month ago
Senior Marketing Data Scientist

Senior Marketing Data Scientist

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

2 months ago
Senior Information Security Analyst

Senior Information Security Analyst

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

3 months ago
Senior Applied Researcher - Machine Learning

Senior Applied Researcher - Machine Learning

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

3 months ago
Principal Applied Researcher Machine Learning

Principal Applied Researcher Machine Learning

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

3 months ago
Senior Cloud Security Engineer

Senior Cloud Security Engineer

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

5 months ago
Data Scientist

Data Scientist

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

6 months ago
Principal Applied Researcher-nlp

Principal Applied Researcher-nlp

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

6 months ago
Senior Data Analyst, Lighthouse

Senior Data Analyst, Lighthouse

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

6 months ago
Marketing Content Specialist

Marketing Content Specialist

- s and collateral. - Be a team player and pitch in on other marketing deadlines and needs, as needed. - Travel occasionally. Skills and experience we’re looking for: - Bachelor's Degree in English, Marketing, Communications, or equivalent combina

6 months ago
Data Analyst, Lighthouse

Data Analyst, Lighthouse

PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since i

6 months ago
Customer Support Specialist

Customer Support Specialist

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we build innovative healthcare technology for seniors and their caregivers that improve their

12 months ago
Customer Support Specialist

Customer Support Specialist

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we build innovative healthcare technology for seniors and their caregivers that improve their

over a year ago
Customer Operations - Talent Community

Customer Operations - Talent Community

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we build innovative healthcare technology for seniors and their caregivers that improve their

over a year ago
Us Sales - Talent Community

Us Sales - Talent Community

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we build innovative healthcare technology for seniors and their caregivers that improve their

over a year ago
Customer Success Manager, Small Market

Customer Success Manager, Small Market

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we build innovative healthcare technology for seniors and their caregivers that improve their

over a year ago
Vp, Customer Support

Vp, Customer Support

Display leadership skills to inspire and motivate staff to provide world class experience at all times. This VP is responsible for ...

over a year ago
Customer Support Specialist, Quickmar

Customer Support Specialist, Quickmar

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we build innovative healthcare technology for seniors and their caregivers that improve their

over a year ago
Customer Success Manager, Home Care

Customer Success Manager, Home Care

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we build innovative healthcare technology for seniors and their caregivers that improve their

over a year ago
Customer Support Specialist, Quickmar

Customer Support Specialist, Quickmar

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we build innovative healthcare technology for seniors and their caregivers that improve their

over a year ago
Customer Support Specialist, Clinical

Customer Support Specialist, Clinical

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we’re building solutions that have a true impact on people’s lives. Recently named one of Delo

over a year ago
Director, Product Marketing

Director, Product Marketing

PointClickCare is the leading cloud-based software provider for the senior care market in North America. Driven by a passion for innovation and technology, we’re building solutions that have a true impact on people’s lives. Recently named one of Delo

over a year ago
PointClickCare