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Sr. Direct Response Copywriter


The Sr. Direct Response Copywriter will inspire prospective members to pursue a better life and business, become a happy lawyer, and create a future where their law firm works for them instead of them working for their law firm using our law firm management solutions.

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If you love writing about personal development, business management, business planning, and business growth…
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And if you can take topics that most people think are boring and turn them into powerful tools of action that persuade people to take action toward their firms success, then you should read on.
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As the Sr. Direct Response Copywriter, your job is to inspire and persuade people to stop waiting, stop delaying, stop making excuses—and to start taking steps towards getting a law firm that works for them
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Your work will meet people where they are! Whether it’s emails, sales letters, Facebook ads, Google Ads, articles, videos, social ads, free reports, sales emails, landing pages, websites, direct mail pieces, or the light post…
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But there is one very, very important thing…
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Like missional critical importance…
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If you don’t know what “direct response” or “direct marketing” is, then close this web page immediately. You will not be successful in this position.
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But if you know what this is, and you lived and breathed it, you’ve written copy to generate leads, you’ve written sales letters for direct mail, you’ve written emails that get response, then we want to talk to you ASAP!
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More specifically, we want to work with someone who can: *

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  • Get a response from your writing in any medium
  • Convey our TAYE ASTUYA philosophy and personality
  • Understand the nuances of our products and programs (some of which are not typical)
  • Do it all while seamlessly navigating various offers, calls to action, and best practices for sparking action on the part of our prospects.

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As our Sr. Direct Response Copywriter you’ll be measured by the response your writing generates. Period.
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Is the story you crafted for our landing page driving interest in our products and appointments for our team? Are the marketing emails you’re writing generating leads and conversions? Are the scripts you’re writing for our marketing videos creating clicks to a form submission?
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If this doesn’t scare you, then we REALLY want to talk to you.
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Duties/Responsibilities:

  • Developing the topics and big ideas for our online and email marketing campaigns throughout our entire conversion funnel. One day that could mean writing a catchy advertorial to run on our website to capture top of funnel interest. Another day that could mean writing a series of posts for our Facebook and LinkedIn pages that link to such an article. Other days it will mean you’re putting the final touches on a video script you’re going to shoot with our multimedia team. You’ll be responsible from concept inception to publication, across every marketing channel.
  • Collaborating with designers to highlight and promote the right aspects of the copy or content to yield the reader actions we desire - clicks on an article, downloads of a free report, web form completions, views on videos, orders/conversions on sales emails, etc.
  • Testing - topics, formats, audiences. Lots of testing.
  • Knowing our prospect (the small law firm owner) and our existing member personas -- their motivations, their concerns and resistances, their growth goals, what they will and won’t respond to, where they hang out online and how we can appeal to them.
  • Researching industry and consumer trends to inform our marketing hooks that grab readers’ attention.
  • Staying on top of business and market news to know what topics will generate buzz and to capitalize on timely messaging opportunities.
  • Handling all the creative needs of multiple channels including emails, digital marketing ads, text placements, landing pages, order pages, microsites... and others we haven’t thought of yet because you don’t work here yet.

*Required Skills/Abilities:

  • MUST KNOW DIRECT RESPONSE COPY—PLEASE DON’T WASTE OUR TIME IF YOU ARE NOT A DIRECT RESPONSE COPYWRITER.

Education and Experience: Bachelor’s Degree preferred. Experience and your portfolio trumps all else. *
*Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

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Travel: Occasional travel may be required for quarterly conference participation

Position Type/Expected Hours of Work

This is a full-time position, and hours of work and days are to be determined in conjunction with supervisor. Occasional evening and weekend work may be required as job duties demand.
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Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Direct Response Copywriting: 3 years (Required)
  • Copywriting: 1 year (Preferred)

Work Location:

  • Fully Remote

Benefit Conditions:

  • Waiting period may apply

COVID-19 Precaution(s):

  • Remote interview process
  • Personal protective equipment provided or required
  • Temperature screenings
  • Social distancing guidelines in place
  • Virtual meetings
  • Sanitizing, disinfecting, or cleaning procedures in place

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