Demand Generation Manager 🔥
About UsLogikcull’s mission is to democratize the complex, expensive and risky process of legal discovery. By empowering organizations of all kinds with our powerfully simple, self-serve model and pay-as-you-go pricing, we’re disrupting an $80 billion dollar industry, helping ensure that people and businesses get a fair shake in our legal system, and making access to information fast and affordable for all.
The Problem:Less than 2% of all legal disputes in the United States go to trial. Instead, the vast majority of litigation and investigations are resolved through the slow, insecure and ludicrously expensive process of discovery -- an institution so antiquated and clumsy, it’s still referred to as “eDiscovery.” Logikcull is the Spotify to eDiscovery’s clunky phonograph records; the Uber to its disjointed fleet of high-priced cabs. We empower people and organizations of all stripes to navigate the typically onerous, vendor-driven eDiscovery process with powerfully simple cloud-based software that anyone, anywhere can use at any time to find, review and share discovery information fast, easily and at a fraction of the cost. That’s why Logikcull is the preferred solution of more than 1500 organizations in 40+ countries, including more than 600 law firms, dozens of Fortune 500 companies, some of the most well-respected non-profits, and leading government entities like the cities of New York, Chicago and Boston.
What you’ll do:
- Identify new cost-effective lead channels and optimize for revenue. We’re not interested in leads-for-leads-sake. We need you to find leads that convert to paying customers.
- Optimize performance of existing lead channels, including product-generated channels, through rigorous testing and experimentation to convert prospects to customers at a higher rate and lower cost.
- Build and maintain funnel performance dashboards (sample KPIs: lead velocity, channel CAC and payback, channel ARPA) that bring to light areas for improvement and better ROI across channels. Make compelling, data-based arguments for where spend is too low or too high to inform marketing strategy.
- Identify best-in-class prospecting tools and third-party data providers to build a robust pipeline of high-quality outbound lists.
- Ramp up of distribution of educational content across paid channels and nurture tracks to drive brand awareness across key verticals and target accounts.
- Work with marketing/sales ops to develop and optimize an effective scoring system that accurately surfaces and prioritizes sales leads.
- Manage and drive key metrics around MQLs, SQLs and sales opportunities.
- Produce and manage new campaigns for sales prospects and customers alike.
Requirements:
- 3-5 years of marketing experience in B2B SaaS with at least two years focusing on lead generation
- Background in finance, law or analytics a plus. Have a JD? Yes, please!!
- A track record of 1) driving inbound pipeline for high-performing sales teams 2) exceeding lead quotas
- Intimate knowledge of and hands on experience with the following: Salesforce, Pardot, Google Analytics, landing page builders (e.g. Unbounce, Instapage), A/B testing tools (e.g. Google Optimize, Mutiny, Optimizely)
- Experience running and optimizing successful A/B tests and lead generation experiments
- A strong understanding of analytics as well as the nuances of marketing and sales funnels
- Experience owning a demand generation budget
- Excellent writing skills and a proven ability to create persuasive, compelling copy
- Passionate about getting s*** done, an urgency to win, and a willingness to take big swings, even if they fail.
- The ability to independently carry high-value projects through from ideation to execution
Characteristics we seek:
- Smart, and not arrogant
- Humble, and hard working
- Entrepreneurial, not risk-averse
- Nice, and not disingenuous
- Grit, and lots of it!
Our core values:
- Start with the why
- Put the customer first
- Pursue powerful simplicity
- Do the right thing
- Be S.H.E.N.G. (see characteristics above)
Our Perks:
- Logikcull covers 99% of medical, dental and vision coverage for employees and dependents
- 401K plus matching
- Equity in a growing startup
- Flexible PTO100% remote/distributed workforce in US, Canada and UK
- Phone and Internet subsidy
- New Baby program including 14 weeks for birth parent, 8 weeks for non birth parent(s), two weeks of meals and house cleaning services
- Unlimited reimbursement for professional books & annual stipend for conferences / higher education
- Peer recognition program (called LogikProps) with accumulated points to be cashed in for gift cards, merchandise, cash, or donated to worthy cause
- Membership to Calm, a meditation app
- Half-day Fridays!
What people say about us:
- What our customers have to say about us: G2 on Logikcull
- What industry analysts think of us: Gartner on Logikcull
- What our employees express about working here: Glassdoor on Logikcull