Manager Of Global Content
Manager of Global Content
The LYCRA Company is seeking a Manager of Global Content tolead the development and production of various content programs/formats across multiple channels to engage B2B audiences. The position reports to our Global Marketing Communications Director and is remotely based, with a preference to be based at our Wilmington, Delaware headquarters.
Key Responsibilities
- Responsible for B2B2C content calendar, including creation of multiple content types such as articles, videos, infographics, white papers, case studies, “bite-size” content
- Publishes content across channels, coordinating with content specialist for any website content
- Ownership of LinkedIn publishing, community management and analytics
- Management of digital media, including native advertising and partnering with media agencies responsible for social and SEM
- Collaborate closely with brand and commercial teams to follow business and brand communications priorities
- Collaborate with account teams and R&D team for content development and curation
- Receive and coordinate any global content requests
- Develop creative briefs for freelancers and agencies and coordinate necessary rounds of creative and approvals with key stakeholders
Candidate Attributes:
- Exceptional communication skills – both written and verbal
- Demonstrated project management and leadership skills
- Knowledge of content models with experience publishing content across multiple owned and paid channels for offline and online channels/platforms
- Strong organization and management skills with ability to prioritize multiple projects and work well under tight timelines
- Highly motivated self-starter
- Management of multiple agency partners/freelancers
Required Skills & Experience:
- 5+ yrs. of editorial and/or creative/content development with a focus on digital, social and video content
- Experience developing content for B2B audiences for offline and online channels
- Deep understanding of digital media and content performance across multiple channels including websites, social media, and e-mail
- Proven ability to manage agency relations
Education Required:
- Bachelor’s Degree in Marketing, Communications, Journalism, English or related area of study
Education Preferred:
- MBA with concentration in Marketing or Master’s Degree in Communications, Journalism, English or related area of study
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.
We’re an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Job Type: Full-time
Pay: $90,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location:
- Fully Remote