Paid Search & Social Media Specialist - Rapidly Growing Ecommerce Company - Full Time/perm Position! 🔥
Job Description:
We are a fast growing e-Commerce company specializing in the pet industry seeking a Paid Search & Social Media Specialist to join our clients marketing team and manage their complex, large scale, high yielding paid media campaigns. Reporting to the Head of Paid Media, you will be a core contributor to the overall sales and revenue goals of the company and tasked to develop, execute, and manage the implementation and optimization of digital campaigns. This is a full time position located at our clients corporate headquarters in Fort Lauderdale, Florida and may work remote from time to time.
Responsibilities:
- Support daily management of Paid Media Campaigns (Paid Search and Paid Social) including campaign development, bid management, ad copy, A/B testing, and creative optimization for various paid media channels.
- Collaborate with creative and marketing teams to brainstorm, develop and test new ideas, share meaningful insights, and recommended next steps.
- Work closely with the rest of the growth team to develop solutions beyond paid acquisition.
- Maintain and improve daily / weekly / monthly KPI dashboard to monitor and analyze campaign performance.
- Identify trends and insights to increase performance.
Requirements:
- Minimum of 2 years digital marketing experience helping to manage paid media marketing.
- Strong understanding of social media platforms: Facebook, Instagram, Youtube, Pinterest, LinkedIn, Twitter, TikTok. Can maintain, develop and implement paid social media marketing initiatives to grow engagement and following.
- Comprehension of Facebook Analytics and Google Analytics to see trends in website/visitor behavior and use the data to improve marketing campaigns. Full understanding and creation of tracking pixels.
- Experience with an eCommerce business model.
- You love what you do and are passionate about every opportunity to do great work!
- You collaborate well with others and gel perfectly with the rest of our team!!