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(Senior) Video Creative Director


This is a fantastic opportunity for a hands-on Senior Creative Director to lead our internal team of video creative producers, editors and copywriters to produce modern direct response video ads that convert on paid media for Facebook, YouTube, Instagram, Pinterest and TikTok. The ideal candidate can easily toggle between high-volume, lo-fi test-and-learn productions ala TubeScience, and low-volume, hi-fi hero productions ala Harmon Brothers. You’re a linear thinker who loves architecting a systematic A-B-C process, yet also has the non-linear creative spirit to toss in the K-Q-Z to keep videos spicey.

If you’re a T-shaped talent who can think of the big idea, write a crisp script with a hook that snags attention, then direct, produce and edit a video that inspires someone to purchase… and rinse and repeat this in a high-volume, test-and-learn environment, then you’re a perfect fit and we’d love to talk.

Hello, my name is Jeff Radich, Chief Creative Officer and President of Metabolic Living, and I need your help. We spend millions monthly on Facebook, YouTube, Instagram and other digital channels. We’ve grown our business 300% in the last 3 years with a goal of hitting $100MM in top line this year. However, to continue our growth – and deliver on our goal of becoming a billion-dollar multi-channel brand by 2024 – we must take our creative to the next level. And that’s why we need you.

 

What are the Key Points?

  • Compensation: $175,000 - $225,000 + Bonus (negotiable for right person)
  • Location: 100% Remote (virtual team of 100+ with no corporate office)
  • Benefits: Health/Dental/Vision/Disability/Life + Robust 401k + 15 Days PTO
  • Hours: 8:30 a.m. to 5:00 p.m. EASTERN (regardless of where you live)
  • Culture: Human-first with High-Performing, Happy & Humble People (no jerks)
  • Personality: Obsessed with Details so We can Simplify the Complex for Others

 

Who Are We?

Metabolic Living is a self-funded, profitable, rapidly growing multi-channel DTC health and wellness company with 100+ on our team and on pace to more than double in 2021. The overall trend towards health and wellness was already a wind in our sails, but COVID lit a match and set our growth on fire. So, this is your opportunity to help us make a meaningful impact, precisely when the world needs it.

What makes us different than every other brand in the crowded health and wellness space is our integrated ecosystem-based approach to making a difference. We produce and sell the entire suite of products someone needs to optimize their metabolism, including nutraceuticals, functional foods/beverages, customized exercise and nutrition programs and 1-on-1 and group coaching. Most companies provide 1-2 of these solutions, but we provide them all. This is not a future vision thing, it’s a now thing, the products are already there, we’re just scaling them out now.

And it’s all based on our proprietary Metabolic Optimization System (or Metabolic OS) that combines extensive practitioner wisdom and scientific research with machine learning and AI to deliver a truly customized consumer experience. That true customization combined with our true integration of all elements of our ecosystem delivers the true transformation that all consumers want. Think of us like the Apple for your metabolism. It just works.

Rather than a rigid one-sized-fits-all approach like Paleo, Vegan, Keto, etc. we empower you with our flexible Metabolic OS framework that’s 100% customized to you. It allows you to get results fast and to sustain those results as your body, mind and daily life changes as you age. Without this flexible framework, those rigid approaches ultimately backfire, leaving you worse off.

 

What’s Our Past and Future?

We built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, subscriptions, memberships, 1-on-1 coaching and more. These are all marketed separately under different DTC websites and brands in a direct response (DR) manner.

And now we’re centralizing everything under our new brand, Metabolic Living, with our flagship e-comm website launching in March, with our app launching quickly thereafter. Normally, companies launch with a brand and then figure out how to make money. We did that in reverse – pinpointing pain points, curating world-class products, validating product-market match, generating cash flow to self-fund our growth, building out our operational team along the way and then retrofitting the brand on top. Strange path, but here we are. Read our full story here: https://www.linkedin.com/company/metabolic-living/... [1].

 

What’s Our Culture Like?

We’re serious about high-performance, so our culture is built around deep work to allow uninterrupted time for the intense concentration needed to deliver world-class performance. At the same time, real collaboration and transparency is critical to keep us all in alignment and keep office politics out of the equation. These aren’t just talking points – we’ve implemented specific policies, for example:

  • A standardized 8:30 to 5:00 p.m. ET schedule to protect your personal and family time
  • No meetings before 1 p.m. ET to empower you with 4 hours truly of deep work to GSD
  • Daily huddles and weekly 1-on-1s to support your ability to focus on what matters most

 

Should You Apply?

If after reading this, it’s screaming “this is for me” and you thrive in leading creative PLUS…

  • You LOVE storytelling, storyboarding and consider copywriting a key part of your DNA…
  • You LOVE having full ownership of your team to produce daily video executions & experiments…
  • You LOVE production, editing, Motion GFX, illustration and sound design…
  • You LOVE grinding through data & marketing research to birth high converting ads…
  • You LOVE collaborating with cross-functional teams daily to concept and provide feedback…
  • You LOVE the psychology of advertising and have a continuous appetite to learn more…
  • You LOVE unlocking new marketing channels/styles to stay ahead of the curve…

… then please read on as you’re an ideal fit and we’d love to talk to you ASAP!

Note: We’ve developed a unique, in-depth application process to help us pinpoint the best candidates. We read every application and will be in touch if there’s a good fit. The more you tell, the deeper an understanding we gain and the more meaningful our first conversation will be.

 

Requirements

What are the Requirements?

  • 5-10 years’ experience as a Video Creative Director with 3 years minimum experience creating direct response videos specifically for Facebook, YouTube, IG, TikTok…etc.
  • Deep agency or brand-specific experience leading creative teams including creative producers, editors, copywriters and content developers while working cross-functionally with other units including data, media, CRO and growth marketing to drive results.
  • Heavy production and editing experience with a focus on art direction, treatments, copywriting, storyboards & shot lists.

 

What are the Objectives?

  • Create Winning Ads – Whether it’s Facebook, YouTube, Instagram, Pinterest or other channels, your #1 objective is to develop ad concepts that win, as measured by our KPIs, including ROAS.
  • Build High Volume Machine – Since the key to winning in today’s digital paid media world is a high volume of quality ads, you will manage the internal team to develop new executions and experiments daily, testing and maintaining insights into what works and doesn’t.
  • Post-Mortem Analysis – You’ll analyze the data from all video ads we test and write up detailed analysis that breaks down the “what and why” so you and your team can learn and improve.
  • Manage Team to Hit KPIs – You’ll coach each member of the creative team to create aggressive, yet achievable quarterly KPIs that create a competitive, yet collaborative culture that’s fun.
  • Build Systems and SOPs – You’ll bring cultural & creative uniformity through the development of SOPs, workflows and other systems so your team operates efficiently and effectively.

 

What are the On-going Responsibilities?

  • Strategy – Work with our product and marketing team to establish the overall vision and strategy for the ads, relying on both research and intuition to pinpoint concepts that “click”
  • Analysis – Dive DEEP into our paid ads data to see what works and what doesn’t, identifying the patterns of success to capitalize one, and the mistakes to avoid
  • Scripting – Write the scripts for the ads while keeping in mind the overall visual vision for the ad so the copy, graphics, video and all other elements just “work” together
  • Editing – Do the meticulous editing necessary to pull all the production elements together to create a final piece that sings and delivers the desired results
  • Logistics – Handle all logistics for any video or photo shoots or other elements of the production process, delegating various tasks to our team as necessary
  • Project Management – Be the single point of accountability for delivering all ads, managing each ad like a project with all details thought out and coordinated with your team
  • Recruiting – Recruit new team members as necessary to fill talent gaps, relying on your robust network of people whom you trust to get things done the RIGHT way

 

Benefits

What’s it Like Working with Us?

  • A Curated Team – A supportive team of other high-performers who like to get things done, hold themselves accountable and help each other out however needed.
  • A Nurturing Culture – A culture that supports autonomy and nurtures your need to learn, grow and challenge yourself to be the best you can be.
  • A Fantastic Lifestyle – A 100% remote experience that allows you to work from home, enjoy your family, outside interests and passions with a major focus on healthy lifestyle

 

 


  1. https://www.linkedin.com/company/metabolic-living/about/

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