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Head Of Marketing


Nelnet is a student loan servicer that's grown into a fiber internet pioneer, real estate investor, and software provider. But that's just the beginning. With 6,500 associates and growing, we take our business wherever superior customer experiences and ingenuity are needed.

The perks of working at Nelnet go beyond our benefits package. When you join the Nelnet team, you're part of a community invested in the success of each individual. That support comes through in our work, as we are united by our mission of creating opportunities for people where they live, learn, and work.

Purpose:

Nelnet Bank is seeking a growth marketing director to lead the marketing strategy and execution for the Bank and its products. With multiple products and unique customer demographics, the director of marketing will creatively target potential customers through innovative tactics. The role will coordinate deeply with our customer-focused product team and partners to design campaigns in a cost-effective manner for customer acquisition. This role is responsible for the delivery of direct to consumer marketing campaigns that will increase Nelnet Bank’s market share and lessen dependence on other paid channels.



Essential Functions: 

Ensure the development of comprehensive and aligned strategic marketing initiatives 

Evaluate new and existing marketing technologies 

Enhance Customer Relationship Management processes and technologies 

Perform market segmentation, targeting and positioning for product suite 

Conduct research & evaluation of vendor solutions and manage relationships 

Develop a strategic marketing decision-making, prioritization & governance process 

Manage & motivate a team of highly skilled marketing professionals 

Deep analysis of marketing tactics and results showing continuous improvement 

Maintain knowledge of marketing trends, relevant demographics, developments and best practices





Required Experience:

10 + years experience executing successful marketing campaigns and strategies in a B2C environment

Financial industry and/or student lending experience preferable

Education:

4-year degree in marketing, advertising, or related field or equivalent demonstrable experience.

Advanced degree preferable

Skills:

  • Strategic
  • detail-oriented
  • strong written and oral communication skills
  • good at building team and client relationships
  • organized
  • good at multi-tasking
  • adaptable
  • quick to learn and work independently

Working Conditions: Normal office environment. Some travel may be required.

Salary Range: Minimum $130,000, depending on experience



Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK .

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Corporate Recruiting.

Nelnet is a Drug Free and Tobacco Free Workplace.

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