Digital Media Specialist/senior π₯
A digital media specialist at Barefoot has been managing paid search, digital media, and/or social campaigns directly for 2-4 years. They stay up-to-date on media trends, love to run hands-on-keyboard to optimize every facet of their campaigns, and are always testing new things.
Key Responsibilities
- Launch and optimize paid search & other digital media programs that support client business objectives and digital KPIs
- Aggregate and analyze data from a variety of sources to inform hypotheses and testing/learning plans
- Proactively identify trends in the data and translate findings into prioritized actionable recommendations
- Create digital strategies that include relevant channels, messaging, and testing plans
- Represent Media on cross-functional teams, working with other Barefoot and Omnicom disciplines (creative, account management, development, etc)
- Support multiple clients and manage simultaneous projects and deliverables
- Create client-ready reports, presentations, case studies, and other deliverables
- Perform consumer and competitive research to understand our clients’ landscape, target audience behaviors, and KPIs
- Constantly improve upon your understanding of digital marketing
Requirements
- 2-5 years experience in digital media
- Experience working on a variety of accounts with a variety of goals
- Advanced knowledge of Excel, Google Docs, PowerPoint
- Familiarity with Google Tag Manager, Google Adwords, Google Tag Assistant, BrightEdge, browser console debugging, social listening and analytics tools, consumer behavior and research tools, or APIs is a plus