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Digital Marketing Analyst 🔥


RESPONSIBILITIES:

  • Establish and report on digital channel success metrics such as SEO, SEM and Social Media Conversion Rates
  • Partner with internal marketing team and external agencies to structure, launch and manage campaign measurements using AdWords, Facebook Ads Manager and other third-party advertising platforms including ongoing optimizations and testing
  • Help lead our Digital Analytics transformation to a full-stack single source of truth across online and offline distribution channels
  • Perform comprehensive analysis to develop an in-depth understanding of our digital products, content, and patients and provide data-driven recommendations by market
  • Review Marketing toolset and make recommendations on which tool should be used for each marketing journey based on data integration, system capability and user experience

EXPERIENCE

  • 3-5 years of data analytics experience, preferably in marketing and digital marketing
  • Prior experience driving results through effective online campaigns including data mining, segmentation and personalization
  • Previous experience with Google Adwords and web analytics software
  • Experience setting up and implementing A/B testing
  • Experience analyzing and tracking multiple data points across platforms and sources, while coming to actionable conclusions based upon the data
  • Understanding of lead/demand generation, lead nurturing, lead management and CRM
  • Experience in e-commerce site and new customer strategies
Salary: $68k - $75k

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