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Copywriter / Content Marketer 🔥


Getlabs provides safe and easy at-home lab appointments. Rather than needing to go to a laboratory and sit in a waiting room, patients just pick a time and we send a phlebotomist to draw their samples. Once collected, we deliver to top national laboratories including LabCorp and Quest Diagnostics.

Across healthcare, the stress and inconvenience of needing to go to medical facilities deters patients from following through with medical appointments. That is why Getlabs’ mission is to create the infrastructure and network for mobile care. We believe all patients - regardless of their means - deserve access to medical appointments from the convenience of their homes. Join us and let’s transform the healthcare experience to be delightful for patients.

Our team has extensive domain expertise in technology, operations, and phlebotomy with team members from Y Combinator, Uber, Sonder, Cisco Systems, LabCorp, and Quest Diagnostics. Getlabs is backed by prominent venture capital firms including PivotNorth, Liquid 2, Tusk, Rosecliff, and more.

Getlabs is looking for a talented Copywriter / Content Marketer to create and deliver inventive copy and optimize SEO. The ideal candidate has exceptional attention to detail and is ready to deliver sharp and inventive copy for ads, publications, and the Getlabs website.

Copywriting experience in wellness, health, lifestyle editorial or advertising/branding a significant plus. We are looking for a writer with a strong voice who knows how to speak in a conversational, friendly, and reassuring way. The ideal candidate is someone who can churn out hundreds of pages of succinct, fun, hip copy that is not only helpful but also engaging, actionable, and results-driven. We specifically want content that patients will find useful but also will want to read and which will introduce them to the Getlabs brand.

You’ll be responsible for working directly with other members of the business development and product teams in conceptualizing and implementing content strategies for driving growth and optimizing SEO.

Responsibilities

  • Gain a deep understanding of Getlabs, customer personas and underlying behavioral elements of the customer journey
  • Develop and refine a distinct Getlabs voice that captures our brand experience
  • Be the voice of Getlabs across all marketing communications
  • Write and maintain the Getlabs brand tone guide
  • Write copy for all marketing - SEO, emails, advertising campaigns, social media posts, blog content
  • Edit and proofread copy for accuracy and brand tone
  • Develop systems and processes for managing copywriting work flows
  • Develop systems for churning out hundreds of pages for SEO-friendly topics where Getlabs would be complimentary. For example, nearby laboratory locations, nearby doctors, pages explaining what specific lab tests do and where you can self-order them.
  • Create hundreds of pages of content for for SEO-friendly topics which would be helpful for patients. For example, how to stay calm when having labs collected, the best time of day to get labs collected, whether to drink water before having labs collected.

Requirements

  • A deep understanding of consumers and what motivates them online
  • 3-5 years of experience as a copywriter, content marketer or related role
  • Track record of creating high quality digital content
  • Background knowledge and prior life experience in Health, Wellness, B2B2C preferable
  • Familiarity with keyword placement and other SEO best practices
  • Exceptional writing skills, grammar, and proofreading skills
  • Relentless in thinking of new opportunities to create content for Getlabs and churning it out quickly
  • Strong attention to detail
  • Comfortable in a fast-paced startup environment and ability to manage multiple projects on short deadlines
Getlabs is an equal opportunity employer. We value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected classes

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