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Marketing Analyst 🔥


We have a client in Connecticut who is looking to add a Marketing Data Analyst to their team. This position produces B2B marketing campaign analytics. The Marketing Analyst is responsible for creating B2B campaign measurement and dashboards. The Data Analyst will provide a clear vision for generating actionable omni-channel, direct response campaign KPIs and reporting methodologies and insights to prove or disprove business / marketing hypotheses. This is a temp-to-hire, mid-level position that can sit remote but must work EST hours.



Marketing Analyst Responsibilities

  • Design and create reports, dashboards, and visualizations to reliably communicate campaign key performance indicators (KPI).
  • Measurement of all omni-channel campaign performance, provide recommendations to optimize campaign ROI and inform the creation of more personalized and effective programs.
  • Benchmark campaign performance and marketing metrics / KPIs against industry standards as well as the competition.
  • Discover and quantify new campaign and growth opportunities; includes A/B tests, channel optimization, creative / form factor design.
  • Develop automated reporting mechanisms, including dashboards, that can be delivered either within Salesforce to sales teams or as standalone executive reporting packages.
  • Ensure timely delivery of results reporting and improve the communication of marketing program performance across the enterprise.
  • Develop overall marketing attribution models for measuring marketing’s impact on business growth and sales funnel development.
  • Development of ad hoc campaign reporting requests.
  • Provide insights / guidance on the development of buyer journeys and personas based upon campaign performance.
  • Partner with internal clients and data providers to leverage predictive analytics and advanced statistical techniques to drive strategic thinking and effective decision making.
  • Collaborate with Sales Effectiveness and SalesForce.com internal teams to enhance reporting capabilities and demonstrate return on investment for necessary enhancements.




Marketing Analyst Requirements

  • Good communication, social and presentation skills with meticulous attention to detail.
  • Master’s degree in STEM (Science, Technology, Engineering, Mathematics) preferred.
  • 5+ years of experience in a Data Visualization, or Data Analyst role.
  • 4+ years of experience in extracting unstructured or structured data with strong programming ability in SQL
  • 4+ years of relevant work experience in data visualization tools such as Tableau for full-stack data analysis, insight synthesis and presentation.
  • Strong fully automated Tableau dashboard development required
  • Working experience with real time data, reporting, and data as a service technology such as APIs and micro-services.
  • Good communication, social and presentation skills with meticulous attention to detail.
  • Strong time management skills with the ability to handle work to tight deadlines and the pressure of executive requests.
  • Working knowledge of Insurance products/concepts preferred.
  • Digital marketing platform skills, including common website analytics platforms, widely used ad serving and technology platforms, social listening and analytics platforms and mobile site and mobile app analytics platforms.
  • B2B CRM knowledge and skills especially Salesforce.




Job ID: 319607DC



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