Marketing Analyst 🔥
Marketing Analyst Responsibilities
- Design and create reports, dashboards, and visualizations to reliably communicate campaign key performance indicators (KPI).
- Measurement of all omni-channel campaign performance, provide recommendations to optimize campaign ROI and inform the creation of more personalized and effective programs.
- Benchmark campaign performance and marketing metrics / KPIs against industry standards as well as the competition.
- Discover and quantify new campaign and growth opportunities; includes A/B tests, channel optimization, creative / form factor design.
- Develop automated reporting mechanisms, including dashboards, that can be delivered either within Salesforce to sales teams or as standalone executive reporting packages.
- Ensure timely delivery of results reporting and improve the communication of marketing program performance across the enterprise.
- Develop overall marketing attribution models for measuring marketing’s impact on business growth and sales funnel development.
- Development of ad hoc campaign reporting requests.
- Provide insights / guidance on the development of buyer journeys and personas based upon campaign performance.
- Partner with internal clients and data providers to leverage predictive analytics and advanced statistical techniques to drive strategic thinking and effective decision making.
- Collaborate with Sales Effectiveness and SalesForce.com internal teams to enhance reporting capabilities and demonstrate return on investment for necessary enhancements.
- Good communication, social and presentation skills with meticulous attention to detail.
- Master’s degree in STEM (Science, Technology, Engineering, Mathematics) preferred.
- 5+ years of experience in a Data Visualization, or Data Analyst role.
- 4+ years of experience in extracting unstructured or structured data with strong programming ability in SQL
- 4+ years of relevant work experience in data visualization tools such as Tableau for full-stack data analysis, insight synthesis and presentation.
- Strong fully automated Tableau dashboard development required
- Working experience with real time data, reporting, and data as a service technology such as APIs and micro-services.
- Good communication, social and presentation skills with meticulous attention to detail.
- Strong time management skills with the ability to handle work to tight deadlines and the pressure of executive requests.
- Working knowledge of Insurance products/concepts preferred.
- Digital marketing platform skills, including common website analytics platforms, widely used ad serving and technology platforms, social listening and analytics platforms and mobile site and mobile app analytics platforms.
- B2B CRM knowledge and skills especially Salesforce.
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