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Senior Director, Communications 🔥


In today’s society, there are few opportunities for parents to connect meaningfully across racial and socioeconomic differences. This leads to inequitable access to educational opportunities and economic advancement. It also prevents us from realizing our shared humanity and raising the next generation to value those different from themselves.


Kindred strives to create an active network of parents and school staff who connect with one another in a vibrant community to exchange ideas, share resources, and drive each other’s belief and motivation to eliminate educational inequity in their communities. Kindred envisions a world where children and families thrive – without difference by economic situation, racial or ethnic identity, ability or other designation – by collaborating for each other’s well-being. Grounded in participatory action, Kindred is on the cutting edge of a new approach to organizing and engaging families. We seek individuals to join our organization who are captivated and driven by our mission and thrive in work environments with big goals and a committed, resourceful team to accomplish them.


About this Role

Reporting to the executive director, this is a senior level role for someone with demonstrated success in developing and driving a communications strategy for a startup or results-oriented, nimble organization. As the first person in this role, you need to love to roll up your sleeves and to create communication assets with attention to detail, while also being able to “zoom out” to develop a smart strategy that advances programmatic outcomes. We are looking for someone who wants to be part of creating something exciting and new and someone for whom this work is much more than a job; it’s your calling. We are seeking an experienced senior director of communications to develop and implement a communications strategy that will achieve four outcomes: (1) influence the local and national education narrative to incorporate collective well-being as an expected and necessary outcome of schooling; (2) advance Kindred’s influence with relevant constituents to drive broader awareness and donor support for the organization; (3) hone Kindred’s brand, including developing our voice, core messages, and communications assets to effectively reach a variety of audiences; and (4) develop brand integrity across platforms and team members’ activity. Responsibilities for this role include:


Strategy development, implementation and communications leadership

  • Develop the strategy and workplan that will achieve the four outcomes listed above.
  • Oversee the writing, design, production and codification of print and digital materials, publications, newsletters, reports, donor collateral, social media, etc., ensuring that all materials align with Kindred’s brand and communications guidelines and present a holistic narrative consistent with the organization’s strategic plan. In some cases, you will be the lead developer of these materials.
  • Evaluate the effectiveness of communications strategies and ensure quality standards by setting and tracking quantitative and qualitative metrics.
  • Provide strategic guidance to Kindred’s program team to capture stories and visual media.

Media relations

  • Cultivate strategic relationships with relevant and influential media outlets and influencers— including print, broadcast, and digital—to anticipate and maximize coverage opportunities, and providing training and coaching to key staff and brand ambassadors to be effective spokespeople
  • Develop a proactive earned media strategy, including press releases, media advisories, letters-to-the-editor, and opinion pieces, as well as briefing materials for any media related opportunities
  • Act as a spokesperson to the media on behalf of Kindred when necessary

Public relations and development

  • Create and collaborate on execution of communications strategy for annual fundraising events and objectives, in coordination with the senior team
  • Map opportunities for Kindred’s work to be showcased, such as at conferences and in donor meetings
  • Collaborate with development staff to develop an effective donor cultivation program.
  • Develop talking points for key events, and coach presenters
  • Create and/or amend presentations for external meetings

Management of online community

  • Oversee the strategy and implementation of Kindred’s online community, Kinnect!.
  • Evolve the vision and direction of Kinnect! based on lessons learned from rapid prototyping.
  • Manage the director of online community to achieve outcomes.

Contribute to the vision and direction of Kindred as a member of the senior team

  • Aggregate and present data from work to influence the vision and direction of Kindred’s work.
  • Thought partner with colleagues to improve progress to outcomes.
  • Contribute to organizational development of Kindred, including strategy, core values, performance evaluation, recruitment and retention of staff, etc.

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