Lifecycle Marketing Manager 🔥
This is a highly cross functional role and requires both strategic and tactical execution, creative and analytical thinking, and the ability to go from 10k feet to ground level. We’re looking for a growth driver, someone who not only supports the needs of the team, but a person who thrives on identifying and chasing opportunities to accelerate the business.
What You’ll be Doing…
- Creating demand-focused content (from the ground up or adapt existing content to seed demand) that aligns to the buyer’s journey and is informed by Visier’s message, customer story and campaign direction
- Providing support via copy writing and content development for conversion for Field Marketing, Events, Integrated and Digital marketing teams
- Conducting ongoing measurement to gauge content effectiveness and make recommendations based on those results
- Working with content owners/influencers to revise and measure content/program goals to drive demand
- Working with a variety of content types - email copy, conversion copy for landing pages, video content for digital, ad copy, etc.
- Developing and executing lifecycle campaigns focused on acquisition
- Creating and managing actionable segmentation of our prospective customer base to be able to push the right content to the right people at the right time
- Owning lifecycle flow execution from end to end: target selection, list segmentation, email compliance, email creation, workflow development, reporting, and performance optimization
- Working with our revenue ops team to develop and execute strategy for monitoring and improving gaps in data health and marketing automation performance
- Perform other duties as required
What You’ll Bring to the Table…
- 5+ years experience in B2B marketing role
- Proficiency in marketing automation systems (preferably Marketo), with a strong understanding of downstream integration with CRM (i.e. Salesforce)
- Proficiency in data analysis and data visualization tools
- The ability to approach projects with automation and scalability in mind
- Passion to continuously refine processes
- Keen attention to detail and exceptional writing skills
- Strong customer empathy
- A bias for good design
- An ability to thrive in a fast-paced, changing environment and the independence to push forward initiatives at a start-up pace
- A deep appreciation for collaboration, teammates, and differing perspectives