Marketing Manager 🔥
Job Title
Marketing ManagerJob Description
Responsible for developing strategic marketing initiatives and working across teams to execute. The Marketing Manager is an expert in the market and our target audiences and possesses a deep understanding of the post-secondary educational landscape. We are looking for a customer-focused team member with strong digital and analytical skills.
Main responsibilities include:
Partner with business stakeholders to develop marketing initiatives to meet business objectives
Being the go-to marketing expert for internal products and external competitive offerings
Develop and implement forward-thinking, out-of-the-box ideas to increase market share
Understanding customer needs throughout their educational journey; from exams to admissions and career advancement
Ability to design marketing campaigns and strategies across multiple channels
Support the marketing vision for the brand, including brand positioning, key differentiators, and customer engagement strategies
Identify relevant content for customers and potential customers and channels for distribution
Responsible for KPIs/goals for campaigns and other initiatives in collaboration with marketing channel owners
Requirements :
3-5 years of marketing experience with a focus on digital channels
In-depth knowledge of the post-secondary educational landscape
Experience marketing to specific segments including students, gatekeepers, and community organizations
Analytical skills, able to interpret multiple data sets to identify trends
Bachelor's Degree required
Experience with all marketing channels including web, SEO/SEM, email, social, and display advertising
Strong proficiency with MS Word, Excel, PP
Strong analytical skills – GA experience a plus
Strong written and verbal skills including the ability to proof and edit content
Location
Remote/Nationwide, USAAdditional Locations
Employee Type
EmployeeJob Functional Area
MarketingBusiness Unit
00092 Kaplan HealthKaplan is an Equal Opportunity Employer