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Marketing Manager 🔥


Job Title

Marketing Manager

Job Description

Responsible for developing strategic marketing initiatives and working across teams to execute. The Marketing Manager is an expert in the market and our target audiences and possesses a deep understanding of the post-secondary educational landscape. We are looking for a customer-focused team member with strong digital and analytical skills.

Main responsibilities include:

  • Partner with business stakeholders to develop marketing initiatives to meet business objectives

  • Being the go-to marketing expert for internal products and external competitive offerings

  • Develop and implement forward-thinking, out-of-the-box ideas to increase market share

  • Understanding customer needs throughout their educational journey; from exams to admissions and career advancement

  • Ability to design marketing campaigns and strategies across multiple channels

  • Support the marketing vision for the brand, including brand positioning, key differentiators, and customer engagement strategies

  • Identify relevant content for customers and potential customers and channels for distribution

  • Responsible for KPIs/goals for campaigns and other initiatives in collaboration with marketing channel owners

Requirements :

  • 3-5 years of marketing experience with a focus on digital channels

  • In-depth knowledge of the post-secondary educational landscape

  • Experience marketing to specific segments including students, gatekeepers, and community organizations

  • Analytical skills, able to interpret multiple data sets to identify trends

  • Bachelor's Degree required

  • Experience with all marketing channels including web, SEO/SEM, email, social, and display advertising

  • Strong proficiency with MS Word, Excel, PP

  • Strong analytical skills – GA experience a plus

  • Strong written and verbal skills including the ability to proof and edit content

Location

Remote/Nationwide, USA

Additional Locations

Employee Type

Employee

Job Functional Area

Marketing

Business Unit

00092 Kaplan Health

Kaplan is an Equal Opportunity Employer

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