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Copywriter 🔥


*Due to COVID-19, candidate will WAH until the facilities re-open in downtown Chicago. 

** This is a year long contract position that may extend longer.



Required:

• Experience translating clinically-focused content into member friendly language

• Experience writing copy that drives behavior change, e.g. persuasive copy based on member type

• Experience creating modular content systems for dynamic content on audience type

• Experience writing UI/microcopy



The Digital Copywriter is assigned to an agile team within Core Digital Solutions. 

These teams create and maintain content across web properties in alignment with corporate and digital style guides and in compliance with National Association of Insurance Commissioners regulations. 



The copywriter is responsible for creating digital content in alignment with digital content strategy and multiple complex business goals.



The Digital Copywriter creates copy that:

-meets business requirements and objectives

- is useful and relevant to targeted digital audiences

-compliant, SEO optimized, reusable across digital properties, consistent in style and tone, and aligned with brand and marketing messaging

-meets legal and compliance requirements

-assists with creation and maintenance of content standards, including library of common reusable content

-works closely with other project team members, including other copywriters, content strategists, visual designers, interaction designers and business analysts

-ability to receive feedback professionally and respond accordingly in a positive, productive and, as needed, proactive way that produces excellent digital content

-possesses the ability and confidence to negotiate diplomatically to achieve the most effective digital content

-collaborates with web content strategy experts to execute strategy into the content creation



Key competencies



Process

• Excellent fact-gathering and writing ability, with proven record of accuracy and adherence to style and grammar

- Experience writing digital content and knowledge of best practices

• Familiarity with software development processes (e.g., waterfall, agile)

• Knack for juggling several projects, managing time efficiently and prioritizing appropriately



Role Essentials

 At least 3 years of digital content writing experience

 Bachelor's degree in English, Journalism, Communication, Marketing or similar field

 Proven expertise in grammar and style adherence

 Ability to be flexible in a dynamic environment where priorities and processes evolve

 Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work

 Familiarity with Search Engine Marketing and Optimization strategies

 Familiarity with content management systems

 Self-starter who takes initiative and ownership

 Excellent verbal, written and presentation skills

 Conversant and comfortable with principles of digital design, writing and editing

 Proficient with: Microsoft Office, SharePoint



Role Desirables:

Experience in insurance, wellness and/or healthcare and/or regulated industries. Experience with legal and compliance review of content. Experience in an Agile environment.

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