Digital Audience Marketing Manager 🔥
Discover where your talent fits best at ALM…
At ALM, we’re reinventing the way professionals use information, news, data, marketing solutions and events to manage the business of business. That requires creativity, collaboration and innovation. Headquartered in New York City with 18 offices worldwide, ALM brands have been serving
their markets since 1843. Join our team of talented ALMers working to create exceptional experience for our audiences and customers across the globe.
ABOUT THE TEAM: Creative, dynamic and hardworking, the audience marketing team executes strategies that maintain and grow website traffic & social audience for monetization through advertising and marketing services sales. Effective collaborators, we work with internal departments to prioritize initiatives based on revenue needs. Actionable analyzers, we work with the Intelligence team to measure digital ROI and adjust strategies to meet the needs of the business. The team is comprised of several very talented individuals and we pride ourselves on delicately balancing the needs of the business with delivering exceptional user experiences.
RESPONSIBILITIES:
Audience Expertise
- Gain a deep understanding of assigned audiences
- Demographics, firmographics
- 1st party data available and how to access in ALM audience database
- Topics/content that is relevant to audiences
- Define and project audience for large custom programs, digital media RFPs and product development
- Build models outlining promotions that can be utilized as part of a program and, based on historical performance, how the audience will respond (i.e., what can be delivered). This will vary depending on the program but includes page views, impressions, clicks, etc.).
- Partner with Editorial, Ad Ops and/or Custom Marketing to ensure the models/promo plans you build can be executed.
- Provide sales team with essential audience data needed for RFPs, custom proposals, etc.
- Contribute to fulfilling ad impressions for websites with traffic-driving emails, content syndication, social posts, etc.
- Plan and execute marketing campaigns for new products including marketing services programs, redesigning or launching websites, newsletters, mobile platforms, online features, apps, etc.
- Increase direct traffic to websites through newsletter optimization, email marketing campaigns, focus on engagement and loyalty
- Copywriting for all marketing tactics including banner ads, emails, social posts, etc.
- Plan and execute pay per click advertising (PPC) campaigns
- Monitor and analyze the performance of all marketing tactics; optimize based on results
- Work with Analytics team to measure digital ROI and turn the data into marketing/business
strategies and campaigns that meet the needs of the business
- Build email HTML using Dreamweaver; deploy emails via ExactTarget/SailThru
- Using ALM’s audience database, build audience segments for email deployments
- Adhere to email best practices related to design, messaging, segmentation, and deployment
- Adhere to CAN-SPAM guidelines
- Stay up-to-date on the latest trends in all aspects of digital marketing
- Share digital marketing strategies/ideas/tips in team discussions
- Partner with internal teams to optimize audience touch-points across relevant digital channels
- Develop and manage brand-level budgets and associated vendor relationships
- Bachelor’s degree in marketing, communications, or a business related discipline
- Three to five years of digital marketing experience
- Excellent interpersonal skills (communication, listening, verbal)
- Innovative problem-solver who can quickly adapt to changing priorities
- Self-starter with proven record of completing work independently within established deadlines
- Exceptional organizational skills, detail-oriented
- Strong copywriting skills
- Competence executing digital and social media marketing tactics
- Working knowledge of HTML, Dreamweaver, MS Excel, GSuite
- Marketing automation software and email list management experience (ExactTarget and/or SailThru a plus)
- Familiarity with web analytics tools (SiteCatalyst a plus)
- Knowledge of insurance/financial services industry a plus
- Experience in media/publishing industry a plus
Why you should join ALM...
- Generous Benefit Plans for Medical, Vision & Dental Coverage
- 401(K) Plan With Match
- Paid Time Off (Vacation, Personal Days & Sick Days)
- Summer Fridays - Early Office Closure
- 10-12 Paid Holidays Per Year
- Health Savings Account
- Flexible Spending Accounts for Dependent Care & Medical Expenses
- Parental Leave
- Career Development Learning & Training Opportunities
- Educational Assistance
- Employee Referral Bonus
- Employee Recognition Awards
- Short-term & Long-term Disability Coverage
- Corporate Discounts Including Gym Memberships, Gift Certificates, Sporting Events, Movie Tickets
- Flexible Work Schedules
Other details
- Pay Type
Salary - Required Education
Bachelor’s Degree