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Social Media Marketing Manager

About Us

Life360 brings families closer with smart tools designed to protect and connect the people who matter most.

Known for first-to-market solutions for modern family challenges, Life360 recently reached #1 in Apple’s US App Store’s list of free social networking apps. Nearly 1 in 10 US families with kids use Life360 an average of 12 times a day, and global membership is growing exponentially, with over 28 million active users in over 140 countries as of March 31, 2020 — making Life360 the largest mobile service for families in the world.

This reach gives us the opportunity to do unprecedented good for families through our valued core offerings: advanced location sharing, private messaging, driver monitoring, help alerts, 24/7 roadside assistance, and Crash Detection with emergency response. On average we respond to 1,000 roadside assists and dispatch 200+ ambulances each month to those in need.

Offering both free and paid memberships. In addition, the company has raised over $200 million in equity financing, and recently completed an IPO on the ASX exchange — giving our employees the liquidity of a public company with the upside of a private growth stage business.

Life360’s rapidly growing team of 150+ employees is headquartered in San Francisco, with offices in San Diego, and Las Vegas.

Primary Responsibilities

  • Evolve social strategy and drive execution for organic brand growth.
    • Help develop company policies around social media.
    • Be the subject matter expert, champion and advocate for social best practices within the company.
    • Own all organic social media channels and content calendars from ideation through publish.
    • Partner with the brand team to develop social strategies to drive organic brand growth, awareness, and authority in the family space.
  • Grow community and engagement across all channels.
    • Engage fans in one-on-one interactions on social media networks; identify and report on community trends to advise on potential opportunities or risks.
    • Have a strong understanding of what is and is not appropriate to share on Life360 social channels.
  • Support and collaborate with cross-functional team.
    • Lead key activities related to brand campaigns, product launches and other social media activities.
    • Work with LCM and content marketing to optimize conversion and education opportunities.
    • Assist Public Relations team in sourcing families for press opportunities.
  • Develop goals, performance metrics and reporting cadence.
    • Understand the effectiveness of strategy and the creative, and make recommendations for continuous improvement.
    • Prepare reports and presentations on social media marketing activities.

    Education /Experience Requirements

    • Bachelor’s degree is required, ideally in the area of Marketing, digital marketing, business or similar relevant area.
    • 5-6 years social media experience in a fast-paced and busy marketing department.
    • Loves pop culture and has an entrepreneurial spirit

    • Proficient and up-to-date knowledge of key social media platforms and best practices.

    • Digitally savvy, active on social media and highly curious about new digital trends. Bonus if you are a TikTok user. -Specific hands-on experience growing brand awareness, community and engagement through social.

    • Proven track record of developing social campaigns with clear KPIs

    • Experience bringing process to a large cross-functional team to ensure appropriate stakeholder involvement and approvals

    • Understands key audiences and drivers of the family space.

    • Demonstrated creativity and creative management, including experience in leading creative work and outside partnerships.

    • Competitive pay and benefits
    • Health, dental and vision insurance plans
    • 401k plan
    • $200/month Quality of Life perk
    • Whatever makes you stronger makes us stronger. We buy you the things you need to improve yourself and get your job done.

    This position is a remote role.Show moreShow less