Social Media Manager
The Social Media Manager is a highly motivated, creative individual with experience in and a passion for connecting with current and future customers. In this role, you will engage with customers on a daily basis, develop and expand our online reputation, and leverage existing content and PR to create compelling posts across all product channels. The Social Media Manager will oversee the company’s social media accounts, focusing on organic content marketing, community engagement, and brand management, and will work closely with the digital advertising team to create synergies in social media efforts.
What You'll Do
- Oversee the creation and publishing of relevant, original, high-quality content
- Lead our reputation management efforts, focusing on cultivating strong reviews and having them reflect across platforms (ie. Facebook, Google Places, etc.)
- Build our social audiences on multiple platforms and engage with them on a daily basis
- Nurture relationships with industry influencers, media contacts, and customers via social media interactions and conversations
- Implement a content editorial calendar and regular social publishing schedule to manage content and plan specific, timely marketing campaigns
- Integrate all channels of marketing (social media, SEO, content marketing, email, paid search, and direct mail) into your engagement plan
- Work with internal stakeholders to streamline processes, tracking, and reporting capabilities
- Support business development teams through the creation of various marketing materials to be posted on our social accounts
What You'll Need
- 5-7 years of proven experience in an advertising agency or marketing firm, in a client-facing social media, branding, or communications role
- Bachelor’s degree in marketing, advertising, public relations or communications
- Strong writing and editing skills, with a major focus on writing for the web and social media (writing samples preferred)
- Excellent communication and organizational skills, with ability to foster long-term relationships
- A keen attention to detail, a self-starter mindset with minimal supervision required
- Ability to work under tight deadlines and effectively manage multiple marketing campaigns at once
- 100% coverage of monthly health insurance premiums
- Competitive PTO and vacation policies
- Company 401(k) plan with employer contributions after one year
- On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
- Company-sponsored training and certification opportunities
- Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
- Ongoing volunteer opportunities to give back to the community through our BHG Cares program
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.