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Digital Marketing Coordinator


Our healthcare client in Bloomfield, CT is looking for a Digital Marketing Coordinator to join their team for a year long contract with potential for extension. The Digital Marketing Coordinator will be responsible for executing direct marketing campaigns and driving campaign process efficiency while understanding the broader context of campaigns, including planning, execution and measurement processes to support the B2B marketing plan. The role will begin remote but then move on site pending the pandemic.



Digital Marketing Coordinator Responsibilities

  • Assist with developing, planning and executing tactical plans for omni channel digital marketing campaigns working with internal marketing COE teams and stakeholders
  • Solicit feedback for improvement and share programmatic results
  • Work with marketing analytics to measure campaign performance and with marketing leaders to course-correct as campaign execution unfolds
  • Provide recommendations for improving campaigns
  • Ability to identify and document processes in order to streamline business efficiency
  • Able to effectively manage projects from start to finish including identifying risks, tracking deliverables, and communicating with stakeholders
  • Lead the process to automate and route incoming leads to appropriate sales teams using CRM and Marketing Automation teams and tools




Digital Marketing Coordinator Requirements

  • Bachelor's degree in marketing or business
  • Healthcare or financial experience
  • 1-3 years experience with B2B marketing program planning and executing digital marketing campaigns, including web, email, social, display advertising, print and telemarketing
  • Marketing automation tool experience (Eloqua preferred)
  • Proven working experience in digital marketing
  • Strong planning/campaign project management
  • Strong analytical and process abilities ie: Excel skills & workflows


Job ID: 318717MN



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