Digital Marketing Coordinator
Digital Marketing Coordinator Responsibilities
- Assist with developing, planning and executing tactical plans for omni channel digital marketing campaigns working with internal marketing COE teams and stakeholders
- Solicit feedback for improvement and share programmatic results
- Work with marketing analytics to measure campaign performance and with marketing leaders to course-correct as campaign execution unfolds
- Provide recommendations for improving campaigns
- Ability to identify and document processes in order to streamline business efficiency
- Able to effectively manage projects from start to finish including identifying risks, tracking deliverables, and communicating with stakeholders
- Lead the process to automate and route incoming leads to appropriate sales teams using CRM and Marketing Automation teams and tools
- Bachelor's degree in marketing or business
- Healthcare or financial experience
- 1-3 years experience with B2B marketing program planning and executing digital marketing campaigns, including web, email, social, display advertising, print and telemarketing
- Marketing automation tool experience (Eloqua preferred)
- Proven working experience in digital marketing
- Strong planning/campaign project management
- Strong analytical and process abilities ie: Excel skills & workflows