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Marketing Manager, Creative/copywriter 🔥


Role Summary:The Marketing Manager, Creative/Copywriter is a key role with the U.S. and Canada Marketing team at GE Healthcare and reports to the Director, Creative & Content. This individual will be responsible for concepting and writing insightful content through storytelling.

Essential Responsibilities:
  • Develop and execute a robust range of campaigns and content for the US and Canada Marketing Team, with emphasis on copywriting

  • Key contributor to our growing in-house capability that will serve the creative and content needs across the enterprise
  • Review work developed by outside agencies to ensure content is on-strategy, compelling and on brand
  • Work with Marketing Team to understand the needs of the content and collaborate with Marcom Engagement team to thoroughly understand the strategy
  • Create compelling writing across all activation channels, including digital marketing, emails, sales collateral, etc.
  • Promote strong storytelling as a way to engage and interact with audiences; show how and why storytelling is critical within a B2B marketing environment
  • Ensure all copy – either internally or externally created – follows brand guidelines and is consistent with brand voice, style and tone
  • Through engaging writing and activation, become “the brand voice” across the enterprise

  • Qualifications/Requirements:
  • Bachelor’s Degree in Marketing, Advertising, Communications or related field

  • 5-7+ years’ copywriting or content experience in an agency
  • Experience working on B2B campaigns and content
  • Excellent interpersonal and oral and written communications skills
  • Team oriented: ability to work well with diverse, cross-functional teams

  • Desired Characteristics:
  • Master’s Degree in Marketing, Advertising, Communications or related field

  • Portfolio or design school
  • Proven experience in building innovative, proactive, high impact campaigns using all relevant channels and media
  • Healthcare product/industry acumen

  • About Us:GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com

    GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.

    Additional Eligibility Qualifications:GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).Additional Locations:United States;Illinois;Chicago;

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