Senior Social Media Strategist ๐ฅ
Responsibilities
- Manage social media campaigns, including research, content strategy, execution, monitoring and reporting (paid and organic)
- Analyze monthly, quarterly, and annual reports, drawing conclusions and making recommendations
- Develop social strategies across a range of social/digital platforms, while shaping client content, stories, and messaging
- Integrate client into a broader news cycle and trending social conversations using social listening
- Contribute to the execution of social content calendars, including social copywriting, oversight of creative assets, activations and influencer programs
- Research new and emerging social trends and technologies, act as thought leader to bring new strategies to clients and integrate social tactics into multi-channel campaigns
- Recommend paid media strategies and negotiate with media vendors to manage PPC, native advertising and promoted social campaigns
- Aid in the development of digital KPIs and manage ongoing reporting
- Bachelor's Degree Required Preferred fields of study: Communications, Digital Media, Marketing, Business, Journalism
- 8-10 years of demonstrated experience, preferably managing social media efforts for clients within an agency environment or for an established brand
- Must display an impressive aptitude for both business and the social media landscape
- Experience managing social media programs across multiple social platforms
- Experience with paid social campaign management, development and analysis
- Demonstrated ability to create strategic communications plans across multiple channels, including managing budgets, staffing, out of pocket costs and other requirements
- Experience using social listening tools to track trends and monitor social conversations hands on experience using SproutSocial is required
- Experience managing and building client relationships on day-to-day activities as well as uncovering business needs to better serve our clients
- High attention to detail and ability to manage multiple projects
- Excellent communications and presentations skills, as well as the ability to collaborate across multiple teams successfully