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Associate Brand Manager


**THIS IS NOT A JOB AT FORCEBRANDS**  



**This role requires consumer packaged goods (CPG) marketing experience and relocation to Boulder, CO. No remote. 



Associate Brand Manager at High-Growth, Specialty Dairy Brand In Boulder

Assist with all aspects of brand marketing programs including new product development, retailer programs, packaging and advertising.

 

Key Responsibilities:



  • Support in the development of short and long-term strategy.
  • Actively gather, analyze and present marketing information including SPINS data, internal shipment reports, consumer research, coupon redemption, industry reports, etc

  • Utilize marketing campaigns to support key retailers and contribute to velocity increases
  • Manage and coach Marketing Coordinator
  • Integrate activities with Digital team for clear communication and cohesive campaigns
  • Assist with new product launches including category analysis, packaging execution, etc.
  • Handle day to day relationship and communications with consumer relations agency
  • Prepare and closely manage budget and forecast for projects/campaigns including coupon redemption.
  • Evaluate and improve campaign performance including ROI analysis and KPI creation
  • Proactively explore new marketing opportunities
  • Safeguard the brand and ensure that all communications and creative are consistent
  • Perform other duties as required or assigned
 

Qualifications



  • BS/BA Degree, Business or Marketing preferred
  • Minimum 3 years marketing experience, consumer packaged goods experience preferred
  • Highly motivated individual that thrives in a fast-paced environment
  • Excellent strategic, analytical and problem-solving skills
  • Strong interpersonal skills including leadership, communication and teamwork
  • Creative thinker with the ability to track trends and develop innovative ideas
  • Present high-level performance and actionable recommendations to management, as required
  • Maintain an effective working relationship with both internal and external contacts
  • Manage and prioritize many projects simultaneously
  • Proficient in Microsoft Office, syndicated data (SPINS, IRI, Nielsen, etc.)

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