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Digital Marketing Manager - Remote 🔥


Digital Marketing Manager



Department: Global Demand Generation



As a Digital Marketer at HireVue, you will be responsible for the Digital Marketing campaigns strategy, execution and have direct influence on the growth of the company's sales funnel. Your overarching goal is to deliver a high volume of well-qualified leads leveraging all digital marketing channels as appropriate. Understand and contribute to the various methods we employ to increase traffic to our website, such as pay per click, organic, other partners. Contribute to Demand Generation campaigns to drive leads - which may or may not include the creation of landing pages, optimizing them, managing the leads that enter through them, be able to craft a purposeful lead nurturing campaign in Marketo. Own strategy, optimization and execution of successful SEO strategy for better SEO and conversion. Work with other internal business stakeholders to better understand their needs and work collaboratively with them as they provide feedback on the lead volume and ROI we provide.



What you will be doing:



  • Execute best-in-class SEM/paid search, paid social, retargeting, and display campaigns and programs.
  • Provide in-depth closed loop reporting and analysis of campaign performance with actionable insights and recommendations to increase new customer acquisition and impact to the marketing funnel.
  • A/B Testing on Landing pages, Banner (text and display), and contextual placements.
  • Ensure that paid campaigns are tied correctly to Marketo.
  • Become familiar with HireVue and the value we provide organizations.
  • Deeply understand the problems that HireVue products solve.
  • Understand the systems we use -Marketo, Salesforce, Influitive, Wordpress, Google Analytics, Google Webmastertools, etc.
  • Own, Optimize, and improve our all of our (PPC) paid advertising channels - Linkedin, Facebook, Adwords, etc. This includes improving copy, creative, keyword selection, and audience segmentation.









Requirements:



  • 3 years experience as a successful Digital Marketer.
  • Paid Media and Paid Social Media Management in a B2B high technology company.
  • Knowledgeable of leading search engine analysis software such as Google AdWords, Google Analytics, Google Tag Manager.
  • WordPress experience.
  • Experience in working in a marketing agency, preferred.
  • Own specific campaigns from start to finish.
  • Strong analytical skills and a data-driven decision making orientation.
  • Ultimately, be responsible for all the various types of activities that drive leads, manage them via the demand funnel, and work closely with agency partners, internal customers, to optimize campaigns.
  • Bachelor's degree.


Benefits:







Flexible Paid Time Off | 401K - 5% Matching | Medical, Dental, Vision | 12 Weeks Maternity & Adoption |



Find out more by going to HireVue.com/careers or Download our benefit details here: https://hir.vu/benefits









About HireVue



HireVue helps global enterprises gain a competitive advantage in the modern talent marketplace with video interviewing software and pre-hire assessments.



Our Hiring Intelligence platform is transforming the way companies discover, hire, and develop talent. By combining video interviews with predictive, validated I-O science and artificial intelligence, HireVue augments human decision-making in the hiring process and delivers higher quality talent, faster.



HireVue was named among the top 10 "Most Promising Companies" in America by Forbes and is a five-time winner of "Top HR Product of the Year" by HR Executive Magazine.







HireVue is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. HireVue is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.



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