Ecommerce and Digital Marketing Expert
- Manage our eCommerce team and monitor daily operations, sales performance, site maintenance, analysis and insights
- Identify, recommend and execute strategies to drive significant increased website traffic, conversion rates, revenue and profitability, leveraging analytics and A/B site and email testing
- Develop and execute web marketing calendar for sales, site updates, marketing communications, promotions, etc.
- Manage online product merchandising by developing marketing strategies that maximize UX
- Identify, recommend and implement new areas of eCommerce opportunities beyond current organizational thinking by researching industry trends
- Develop and implement brand strategy, ensuring brand consistency, clarity and quality of all marketing communications
- Develop and execute marketing strategies that support conversions online and in store via social media ad campaigns, PPC, in store events, email marketing, promotions and more.
- Work closely with instore managers, CEO and online team to develop e-marketing campaigns to drive conversions
- Identify and propose new opportunities appropriate for the brand
- Define KPIs, measuring marketing campaign effectiveness and engagement
- Direct social media content across all company social media channels including but not limited to Facebook, Instagram, Pinterest, LinkedIn and Twitter to improve social media community and drive sales
- Identify and engage appropriate social media influencers and partners
- Perform continuous analysis of all social content and stories to increase customer engagement and build brand awareness
- Stay abreast of key industry trends, best practices, and competitive insights and emerging social media trends such as photography, postings, hashtags, etc.
- Bachelors (B.A. or B.S.) from a four-year college or equivalent marketing or related degree preferred
- 5+ years' in a leadership eCommerce marketing role implementing B2C marketing initiatives. Experience in the fashion or luxury industry preferred.
- Proven experience developing and managing Google Adword, Instagram and Facebook ad campaigns as well as email marketing and other social platforms such as LinkedIn, Twitter and Pinterest.
- Direct experience with analytics tools such as Google Analytics.
- Effective business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- Great understanding of marketing and social landscape, best practices, and metrics.
- Strong, strategic thinker able to visualize and convey a message into relevant and interesting content for social media platforms.
- Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.
- Outstanding organizational skills with attention to detail and the ability to handle multiple projects simultaneously while meeting deadlines.
- Strong experience in MS Office suite, specifically Excel, and GSuite
- Strong experience with Shopify or similar eCommerce platform
- Adobe Creative Cloud/Suite including Photoshop, InDesign, and Illustrator a plus
Experience:
- relevant: 4 years (Preferred)
- 5 - 6 months
- Likely
- Commission
- Bonuses
- Fully Remote
- Monday to Friday
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