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Marketing Coordinator

Position Summary

The Marketing Coordinator will support the Director of Development and Communications in co-creation of the marketing plan and will be responsible for content creation, email marketing, social media, publicity, advertising, and website management.

This is an hourly position with a minimum commitment of approximately 10-15 hours a week on average. Depending on organizational needs, there may be opportunities to periodically increase up to 30 hours per week. This position reports to the Director of Development & Communications and works closely with the Events Manager. 


  • General Support
  • Collaborate with the Director of Development & Communications to implement marketing and communications strategy, test new ideas, and brainstorm new marketing methods
  • Manage timeline creation and coordination of marketing and communications calendar
  • Support team in meeting revenue and fundraising targets 
  • Content Creation
  • Produce mission-driven, creative print and digital content (including images, videos, and collateral) to engage and inspire core audiences across multiple platforms
  • Produce compelling written materials, including newsletters, copy, blogs, captions, etc.
  • Curate artifacts, stories, and testimonials from team members and constituents
  • Support the creation of case studies, research briefs, etc. with layout/design, graphics, etc.
  • Email Marketing
  • Draft, design, and manage email marketing campaigns and newsletters as well as 
  • Manage audiences / mailing lists in Mailchimp and Airtable
  • Brand Presence
  • Publicize products and services to all avenues available 
  • Manage website, including updating, adding new content, tracking analytics, and SEO
  • Manage social media platforms and engagement 
  • Ensuring continuity of branding across assets and platforms
  • Increase exposure opportunities to target audiences and new schools
  • Track Denise’s speaking commitments and publicize press
  • Provide team with collateral before external conferences

Desired Attributes

  • Mission-driven with a deep commitment to improving student well-being, belonging, and engagement with learning through transformational school change
  • Understanding of what equity means in the larger context of education and society and commitment to equity and access for all students
  • Commitment to an internal culture of professional learning. Embodies a learner-mindset. Proactively engages in reflection and creative problem-solving
  • Able to balance workload efficiently and produce high-quality work. Self-driven in multiple complex situations
  • Highly flexible, organized, collaborative, and responsive in a remote working environment.
  • Entrepreneurial spirit with an eagerness to turn obstacles into strategic opportunities and wrestle with tough questions
  • Excellent interpersonal communication skills and high emotional intelligence

Required Skills and Experience

  • Bachelor’s degree preferred but not required.
  • At least 3 years experience in marketing/communications in the educational and/or nonprofit sector
  • Candidates with corporate experience may be considered if they also possess demonstrated knowledge of the educational/nonprofit space through other experiences such as volunteering
  • Expansive knowledge of digital marketing practices and advanced skills in platforms such as Wordpress, LinkedIn, Instagram, Google analytics/ads, SEO, Jotform, Airtable, Canva, Google Suite, Mailchimp, Salesforce.
  • Enthusiastic and creative content developer and storyteller with ability to connect to the experiences of diverse constituents such as educators, students, families, donors, etc.
  • Excellent attention to detail in written and visual materials, e.g. grammar, branding, etc.

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