Marketing Coordinator
Position Summary
The Marketing Coordinator will support the Director of Development and Communications in co-creation of the marketing plan and will be responsible for content creation, email marketing, social media, publicity, advertising, and website management.
This is an hourly position with a minimum commitment of approximately 10-15 hours a week on average. Depending on organizational needs, there may be opportunities to periodically increase up to 30 hours per week. This position reports to the Director of Development & Communications and works closely with the Events Manager.Â
ResponsibilitiesÂ
- General Support
- Collaborate with the Director of Development & Communications to implement marketing and communications strategy, test new ideas, and brainstorm new marketing methods
- Manage timeline creation and coordination of marketing and communications calendar
- Support team in meeting revenue and fundraising targetsÂ
- Content Creation
- Produce mission-driven, creative print and digital content (including images, videos, and collateral) to engage and inspire core audiences across multiple platforms
- Produce compelling written materials, including newsletters, copy, blogs, captions, etc.
- Curate artifacts, stories, and testimonials from team members and constituents
- Support the creation of case studies, research briefs, etc. with layout/design, graphics, etc.
- Email Marketing
- Draft, design, and manage email marketing campaigns and newsletters as well asÂ
- Manage audiences / mailing lists in Mailchimp and Airtable
- Brand Presence
- Publicize products and services to all avenues availableÂ
- Manage website, including updating, adding new content, tracking analytics, and SEO
- Manage social media platforms and engagementÂ
- Ensuring continuity of branding across assets and platforms
- Increase exposure opportunities to target audiences and new schools
- Track Denise’s speaking commitments and publicize press
- Provide team with collateral before external conferences
Desired Attributes
- Mission-driven with a deep commitment to improving student well-being, belonging, and engagement with learning through transformational school change
- Understanding of what equity means in the larger context of education and society and commitment to equity and access for all students
- Commitment to an internal culture of professional learning. Embodies a learner-mindset. Proactively engages in reflection and creative problem-solving
- Able to balance workload efficiently and produce high-quality work. Self-driven in multiple complex situations
- Highly flexible, organized, collaborative, and responsive in a remote working environment.
- Entrepreneurial spirit with an eagerness to turn obstacles into strategic opportunities and wrestle with tough questions
- Excellent interpersonal communication skills and high emotional intelligence
Required Skills and Experience
- Bachelor’s degree preferred but not required.
- At least 3 years experience in marketing/communications in the educational and/or nonprofit sector
- Candidates with corporate experience may be considered if they also possess demonstrated knowledge of the educational/nonprofit space through other experiences such as volunteering
- Expansive knowledge of digital marketing practices and advanced skills in platforms such as Wordpress, LinkedIn, Instagram, Google analytics/ads, SEO, Jotform, Airtable, Canva, Google Suite, Mailchimp, Salesforce.
- Enthusiastic and creative content developer and storyteller with ability to connect to the experiences of diverse constituents such as educators, students, families, donors, etc.
- Excellent attention to detail in written and visual materials, e.g. grammar, branding, etc.
