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Marketing Manager, Digital Brand

Antelope’s Marketing Manager, Digital Brand is a key position for the company, with the primary responsibility of leading influencer & PR strategy and execution and advising on organic social, campaigns, and brand partnerships. The Marketing Manager, Digital Brand will have an important role in growing our digital brand presence and revenue across Antelope and its family of brands. This role reports up to the Director of Growth Marketing and has the option to be remote or based at our headquarters in New York, NY.

Roles And Responsibilities
  • Lead influencer initiatives and strategy end to end, including our ambassador program, gifting and sampling program, and paid initiatives for all of our e-commerce channels (direct to consumer, Amazon, and Chewy)
  • Manage our PR and brand partnerships strategy, including managing our PR agency, reporting out on performance, and ensuring profitable partnerships
  • Help ensure all campaigns and promotions are profitable and in line with our long term brand strategy and growth goals
  • Support the expansion of our organic social media and influencer channels into new accounts like Twitter, Pinterest, Reddit, and more
  • Work in partnership with the e-commerce team in reporting and analytics for all brand channels and overall campaign performance to ensure we are constantly optimizing our end-to-end customer experience
  • Work in partnership with our creative team on photoshoots and digital assets needed for our respective brands and campaigns
  • Work in partnership with our Marketing Lead, Digital Brand to oversee our campaign and social media (Instagram, Linkedin, Facebook) calendar and account performance, including planning and maintaining consistency of messaging and content across organic, paid, and retention channels
  • Act as a mentor for the broader Digital / Growth Marketing team

  • Intellectual skills, to include: problem solving and analytical skills, excellent written and oral communication skills, time management, creativity and applicable technical skills
  • Interpersonal skills, to include: outgoing and personable disposition, ability to work as a cross-functional team player that supports key business drivers, and a servant leadership style to train, develop and inspire the brand team
  • Ethical, establishes trust with others by keeping commitments, works with integrity and upholds organizational values
  • Self-management including planning and organizing department workflow and prioritizing work among competing deadlines while displaying professionalism, quality work and exceptional communication skills
  • Adaptability, ability to meet changing work environment, manages competing demands, changes approach or method to best fit the situation
  • Demonstrates initiative / self-starter mindset to approach and solve for new challenges with curiosity and a positive disposition
  • Helps establish the company culture for quality and service excellence by setting a high standard in serving the consumer, paying attention to details, and follow-up with urgency to delight our customers

  • Bachelor’s degree from an accredited college or university (required)
  • 5+ years of marketing experience in influencer, social media, digital marketing, or general brand marketing management
  • Experience managing agency relationships with a desire to mentor and manage direct reports down the line
  • Experience working in a startup or similar fast-paced and ambiguous environment
  • Proven track record of value creation in digital campaign management
  • Excellent written and verbal communication skills
  • Self-starter, used to working independently
  • Digitally savvy, active on social media and highly curious about new digital trends

What We Offer
  • Remote - first culture
  • Unlimited PTO
  • Competitive compensation
  • Medical, dental, and vision insurance
  • One Medical membership
  • 401K employer match
  • Discounted Doggo pet insurance
  • Free treats!

About Antelope

Antelope, an omni-channel, pet consumer platform, was founded in August 2021 with the mission to elevate the lives of pets by delivering the highest quality products across all pet products and services via a buy and build strategy. “Ante” means to increase the stakes or consideration of, and “lope” means to leap with bounding steps–together, we are elevating the standards of pet care by buying, building and growing high-quality, natural pet brands. We’re backed by Alpine Investors and have made four acquisitions so far (Bocce’s Bakery, Diggin’ Your Dog / Super Snouts, Doggo, and Ark Naturals), and we’re still just getting started! We have plans to acquire 5-15 additional all-natural, high-quality brands to become the one-stop-shop for pet parents.

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