portal resources jobs companies s safco products dealer sales manager - eastern region

Dealer Sales Manager - Eastern Region

The Dealer Sales Manager is responsible for developing and executing sales strategies and activities, that deliver sustainable revenue growth within SAFCO’s dealer/rep channel. This individual must operate with an entrepreneur mindset while taking full ownership of the business potential within their assigned region. This position requires strong visionary leadership, combined with an ability to develop and manage complex relationships and market variables.


  • Ensure annual rep business plans align with the strategic direction of SAFCO within the dealer channel.
  • Monitor, guide, and influence annual rep business plans on a quarterly basis.
  • Ensure rep/dealer coverage within specific geographic areas, aligns with SAFCO’s strategic sales objectives.
  • Provide recommendations for rep coverage models based on geography, and market conditions (Direct vs. Independent/ Hybrid models where appropriate).
  • Guide strategic discounting discussions and recommendations in support of project sales.
  • In conjunction with marketing and SAFCO leadership, define the 3-to-5-year revenue vision for assigned geography (market potential, GTM strategy, vertical markets).
  • Serve as a knowledge resource to the SAFCO associates, reps, and dealer partners in support of new products, marketing initiatives, and promotional activities.
  • Provide weekly/monthly sales updates in support of key metrics.
  • Convey market feedback regarding economic conditions, buying behavior, trends, and competitive insights (High level of frequency).
  • Estimate and report annual, monthly, and or weekly sales forecasting based on market conditions and needs.
  • Participate in and influence the new product development process as a voice of the customer.
  • Attend key trade shows and customer visits throughout the year to continue to build and strengthen customer relationships and introduce and educate on market insights and product offerings to drive sales.
  • Develop deep understanding and knowledge of the competitive landscape of the channels and customers to ensure we can capitalize on the customer needs with our wide range of products and solutions to support how and where people work.
  • Define and develop major account strategies and opportunities.
  • Other duties as assigned.


  • Bachelor’s degree or equivalent experience
  • 5-7 years of B2B sales and/or marketing experience
  • Proven history of success in maintaining and growing existing customer relationships
  • Must have excellent written and verbal communication skills.
  • Experience managing independent multi-line rep groups.
  • Ability to travel up to 50% of the time.


  • Commercial furniture experience.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Regular sitting, standing and walking throughout the day to accomplish tasks
  • Manual and finger dexterity used regularly with some repetitive finger motions
  • Ability to work in front of a computer screen for long periods of time
  • Specific vision abilities include close and distance vision; ability to identify colors, small letters, and numbers; hand/eye coordination, depth perception, and ability to adjust focus
  • Hearing and speaking
  • Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.


Comprised of multiple companies with headquarters in New Hope, Minnesota, Liberty Diversified International (LDI) is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Georgia, Mississippi, Texas, Arizona, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products.

Since 1918, our values – Caring, Innovation, Trust and Excellence – have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior solutions and service for our customers. The LDI family of companies includes Liberty Packaging, Liberty Paper, Liberty Plastics (Custom Solutions and Quarrix Building Products) and Safco.

Safco® offers an array of furniture solutions to create top-notch spaces everyone will be talking about. The team delivers a memorable experience because they truly care about how and where people work. To create work spaces that energize and inspire people, they use market knowledge and employee know-how to spread workspace product innovation. Safco® is committed to excellence in serving our customers for the long-term and building strong relationships.

As part of the Liberty Diversified International (LDI) family of companies, Safco's headquarters are based in Minneapolis, Minnesota with manufacturing and distribution centers in Iowa, Virginia, California and Georgia. The LDI family of companies includes Liberty Packaging, Liberty Paper, Liberty Plastics (Custom Solutions and Quarrix Building Products) and Safco.

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Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class

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