Stop Aapi Hate Social Media Manager
Position: Stop AAPI Hate Social Media Manager
Organization: Chinese for Affirmative Action
Salary: $75,000-$100,000
Hours: Full-time
FLSA status: Exempt
Location: Remote, hybrid, or in-office in Los Angeles/San Francisco
Reports to: Stop AAPI Hate Director of Communications
Deadline: September 13, 2023
Position Overview
Reporting to the Stop AAPI Hate Director of Communications, the Social Media Manager is responsible for driving the coalition’s social media efforts — from creating and calendaring social content and monitoring social feeds, to reporting on post and channel performance. This position plays a critical role in leveraging the power of social media to advance our strategic communications goals including generating awareness for the coalition’s research and programming; mobilizing support for legislative campaigns and advocacy efforts; changing the narrative around racism and discrimination; and growing our movement for racial justice.
The Social Media Manager works closely with the coalition’s Strategic Communications team. This role also collaborates across teams, like Community Capacity, Data and Research, Fund Development, and Policy and Advocacy — as well as external contractors and strategic partners.
The Social Media Manager role is an exempt position and can either work at CAA’s San Francisco office, remotely, or a combination of the two, including potential access to our other designated partner office in Los Angeles. Though subject to change, Stop AAPI Hate team members are expected to participate in periodic staff gatherings, primarily in Los Angeles and the San Francisco Bay Area.
Key Responsibilities
Social Media Content Development
- Ideate, create, and schedule multimedia content — including video – across our social media channels, including Instagram, TikTok, LinkedIn, X (Twitter), Threads, and Facebook
- Serve as on-camera talent for video content and run point on every phase of the production process, from scripting to filming and editing
- Track and leverage social media trends (on TikTok and other platforms) to engage new audiences and mobilize supporters of Stop AAPI Hate
- Draft social media copy for captions and threads across platforms
- Maintain a social media calendar that reflects our cross-channel social presence
- Respond to comments, questions, and other relevant inquiries on social media
- Coordinate with internal teams and external partners to source and produce content as needed, including support around influencer engagement and celebrity partnerships
Strategic Planning and Coordination
- Contribute to a coalition-wide social media plan that aligns with a broader communications strategy and helps our team grow our following and engage younger audiences, including Gen Z
- Identify social media opportunities across existing and emerging social media platforms
- Work with the SAH communications team and other internal teams to strategize for and execute upcoming communications and marketing campaigns
- Coordinate and work with various internal teams across the coalition (research & data, policy & advocacy, etc.) to provide informed social media-related support around their respective goals, projects, and initiatives
- Collaborate with a range of external vendors that assist the SAH communications team
Measurement and Analytics
- Regularly report on Stop AAPI Hate’s social media analytics, trends, and engagement opportunities
- Utilize social media listening software to facilitate a more robust understanding of how AAPI communities, and issues relevant to our coalition, are being discussed on social media and other online forums
Other duties as assigned by supervisor
Qualifications
- At least 2+ years of professional social media, digital content creation, and/or communications experience
- Commitment to the organization’s mission, values, and aspirations, and be able to render these values into practice
- Demonstrated interest in and understanding of issues related to racial equity, social justice, and/or policy advocacy
- Experience creating and editing written and video content for social media using tools such as Canva, Instagram, TikTok, and/or CapCut
- Excellent written and oral communication skills
- Deep knowledge of social media platforms including but not limited to Twitter, Facebook, Instagram, TikTok, LinkedIn, Threads, and YouTube
- Experience using social media scheduling and analytics tools such as Instagram Analytics, Later, Sprout Social, and Twitter Analytics
- Demonstrated experience in relationship-building, taking initiative, and driving projects
- Previous voiceover and/or on-camera experience highly desired but not required
About Stop AAPI Hate
Stop AAPI Hate (SAH) is a national coalition of AAPI Equity Alliance, Chinese for Affirmative Action (CAA), and the San Francisco State University Asian American Studies Department. The mission of Stop AAPI Hate is to advance equity, justice, and power by dismantling systemic racism and building a multiracial movement to end anti-Asian American and Pacific Islander hate.
This is an exciting period of growth and impact for Stop AAPI Hate. Due to the extraordinary demand and support for our work, we are poised to deepen and expand our reach and engagement throughout the country. This evolution will include the deployment of new strategies, additional programs, and increased staffing.
Since its launch two years ago, the Stop AAPI Hate online reporting center has documented close to 11,000 acts of hate affecting AAPIs and enabled us to raise awareness and shape conversations around anti-Asian racism. Our efforts have captured the attention of lawmakers and catalyzed them into action and spurred a broader movement for progressive change. Going forward, Stop AAPI Hate’s work in research and data, policy advocacy, narrative change, and community capacity building will address core issues areas including education equity and ethnic studies, community safety and resilience, and civil rights and racial justice infrastructure. Learn more at https://stopaapihate.org [1].
About Chinese for Affirmative Action
Chinese for Affirmative Action is one of the founding partners of Stop AAPI Hate and also serves as its fiscal sponsor. With a legacy of more than five decades of achievements in civil rights and community progress, CAA continues to be a leader in and on behalf of the broader Asian American community.
Chinese for Affirmative Action was founded in 1969 to protect the civil and political rights of Chinese Americans and to advance multiracial democracy in the United States. Today, CAA is a progressive voice in and on behalf of the broader Asian American and Pacific Islander community. We advocate for systemic change that protects immigrant rights, promotes language diversity, and remedies racial and social injustice. Learn more at www.caasf.org [2].
