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Advertising Manager 🔥


Advertising Manager (Full-Time)

Whole Whale seeks an Advertising Manager to support our growing Digital Advertising team. The ideal candidate has a deep interest in and experience with digital advertising and a deep commitment to social impact work.

  • This is a full-time staff position offered at the Manager level. As part of our DEIB Commitment, Whole Whale has transparent salary bands by level to ensure fair compensation across our team. The salary range for this role at the Manager level is $54,000 – $66,000. Our total compensation package also includes competitive benefits such as 401k company match, employee profit-share, student loan reimbursement, unlimited PTO, and more.
  • Role will primarily be focused on client digital advertising strategy (~70% time) and  account management (~30% time).
  • This role has an option to be Fully Remote

Whole Whale is an impact-driven B-corp digital agency that is committed to building a diverse, equitable, and inclusive team. We strongly encourage candidates who identify as people of color, people with disabilities, and/or LGBTQ+ to apply. Having different backgrounds, life experiences, knowledge, capabilities, and talents is what gives our team its unique strength and allows us to best serve our diverse clients and causes. Candidate applications will be accepted on a rolling basis until the position is filled.

Responsibilities

Digital Advertising Campaign Strategy

  • Oversee paid digital advertising campaign strategy for 3-5 nonprofit clients, supporting in recommending budgets, platforms, targeting, campaign messaging, and more
  • Ensure accurate execution of digital advertising campaigns for clients across platforms, including but not limited to Meta, Google (video, search, display), programmatic display, and more 
  • Manage nonprofit Google Ad Grant [1] accounts, including providing high-level direction for search budgets, bid strategies, keyword targeting, and ad messaging
  • Brainstorm new campaign ideas and testing opportunities to drive more conversions and increase return — you are never satisfied with flat lines on a graph
  • Deepen and expand the expertise and capacity of Whole Whale’s advertising department through research of new ad platforms, tools, strategies, and tactics to drive success

Client Account Management

  • Serve as the main point of contact for 1-3 nonprofit clients; lead regular meetings, set client expectations, answer questions, guide strategy, present reports and deliverables, and communicate progress on projects
  • Provide a 30K foot view for clients to best leverage Whole Whale’s digital marketing capabilities to help them make progress towards their impact goals; translate client goals into tasks that can be supported by the broader Whole Whale team
  • Lead project management for assigned clients; define project objectives, set timelines, and work with team members to delegate work relevant to their expertise to meet project milestones and deadlines
  • Be a partner and advocate for clients internally and find ways to deliver quality service and support, exceed their expectations, and increase their digital impact
  • Lead Zoom and in-person trainings and presentations on topics related to digital impact measurement, advertising, or other areas of expertise

Opportunities for Growth

We take learning seriously and encourage individuals to take a leading role in determining their growth at Whole Whale. Beyond continued learning and experience to deepen advertising expertise, growth opportunities for the Advertising Manager could include, but are not limited to, the following:

  • People management: Act as the direct manager for employees on the Advertising team
  • Business development: Support our business development efforts, including communicating with potential leads, joining pitch calls, and drafting proposals for new work
  • Product leadership: Support our product team in managing WW products (like Whole Whale University and WWU Live) and/or in pitching and developing new products (like our new Inclusivity Tool) that support our nonprofit partners
  • Whole Whale marketing: Build, scale and produce WW content (site resources, videos, social content, etc.) and find other creative ways of marketing our services and products
  • Internal operations: Take part in internal processes for hiring new team members, choosing client projects to work on, building WW culture, cultivating internal expertise, or participating in other internal systems

Qualifications

  • Comprehensive understanding of digital advertising strategy & tactics, including for lead generation, fundraising, traffic, conversions, and brand awareness
  • Experience building and managing digital advertising campaigns on Facebook, Google, YouTube, and/or other digital platforms
  • Demonstrated experience effectively managing project workflows independently
  • 2+ years of professional experience, especially in roles involving digital marketing and/or project management with a high bar for rigor, quality, and integrity
  • Comfortable moving seamlessly from big picture strategy to supporting on tactical implementation when needed
  • Creative problem-solver driven by a need to look to the data, iterate, think outside the box, and try new things to deliver even better results
  • Great attention to detail and organizational skills –  able to successfully and independently manage multiple projects at once
  • Authentic passion for Whole Whale’s commitment to nonprofit impact and diversity, equity, inclusion, and belonging


  1. https://www.google.com/grants/

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