Comarketing Lead
About IOV LabsIOV Labs is on a mission to provide the next generation of fintech innovators with the decentralized tools and technology to build a new global economy. IOV Labs promotes, develops, and supports the operation of the Rootstock (a.k.a RSK) Blockchain, a Turing-complete Bitcoin merge-mined smart contract platform - the most secure smart contract platform in the world. IOV Labs also develops the Rootstock Infrastructure Framework (RIF) to provide our partners with the tooling and technology they need to build Decentralized apps and new Decentralized Financial services on the Rootstock Blockchain.
About the RoleAs the Comarketing Lead for IOV Labs, you will be responsible for developing and executing comarketing strategies directly with our partners and with their end users. You will work closely with the marketing and partnerships teams to identify and build partnerships with organizations in the blockchain space and beyond, from events and paid media and content strategy and research. You’ll be managing a team of 2 comarketing managers. What You'll Be Doing
- Build and maintain relationships with our partners and work with the marketing team to create marketing materials and campaigns
- Plan and execute joint marketing campaigns and events with partners to drive user acquisition, engagement, and retention.
- Develop and manage a comarketing budget and monitor and report on the performance of comarketing campaigns
- Develop marketing materials and campaigns that are consistent with the brand's voice and key messaging
- Attend and manage key industry events to represent IOV Labs.
- Stay up-to-date on industry trends and developments to inform comarketing strategies
- Bachelor's degree in marketing, business administration, or a related field.
- 5+ years of experience in marketing, partnerships, or a related field, preferably in the blockchain or cryptocurrency industry.
- Strong understanding of the blockchain and cryptocurrency space, including knowledge of market trends, customer needs, and competitive landscap
- Excellent communication, collaboration, and relationship-building skills.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Strong analytical skills and the ability to track and report on campaign performance using metrics and data.
- Willingness to travel as needed to attend industry events and meet with partners
- Competitive salary,OTE quarterly cash bonus and equity-like bonus.
- Laptop and other working tools you might need.
- 100% remote working (External Employee) from anywhere in the world.
- Global WeWork membership.
- Flexible working hours - you’re free to work however you work best.
- Paid holidays and personal leave days.
- Opportunity to work with state of art technology through challenging and unique projects.
- Internationally diverse and dynamic team with a clear vision and strategy.
- Training programs to learn everything about crypto.
- Weekly scientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain world.
- Language courses: English, Spanish or Chinese.
- Employee assistance program offering legal, financial, family, psychological, healthcare, and wellness counseling for you and your family
- Our purpose is to... build a more decentralized world, for a freer and fairer future.
- Our vision is… a safe and equitable global financial system that enables everyone to participate and prosper.
- We’re on a mission to… provide the next generation of fintech innovators with the decentralized tools and technology to build a new global economy.
