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Communications / Digital Marketing Specialist 🔥


Please apply here through University of Chicago Workday [1]. Applicants must use UChicago's Workday system to apply.

Data Science 4 Everyone is a national initiative working to catalyze the adoption of data science as a fundamental component of K-12 education. DS4E facilitates a broad coalition of influential leaders in and out of U.S. education, seeded by support from Steven Levitt (Freakonomics), Arne Duncan (fmr. U.S. Secretary of Education), Linda Darling-Hammond (Learning Policy Institute, California State Board of Education), Eric Schmidt (fmr. CEO Google), Ken Griffin (CEO of Citadel), Scott Cook (co-founder of Intuit), and many others. Incubated at the Center for RISC and popularized by the 2019 Freakonomics podcast 'America’s Math Curriculum Doesn’t Add Up', DS4E is now expanding into a dedicated center at the University of Chicago, striving to incorporate data science across all school subjects and grade-levels. Our core focus is to raise awareness and work with stakeholders across U.S. education to ensure every student is data literate by high school graduation. As a field catalyst, DS4E centralizes and disseminates resources, hosts convenings and communities of practice, builds awareness locally and nationally, creates partnerships with experts and stakeholders, pilots new content models and evaluates results, and helps schools and districts design new programs. We believe removing silos around stakeholders and empowering talent will uniquely enable our education system to adopt data science as fundamental.


Job Overview

The Communications Specialist will be the lead marketer for a fast-growing national initiative under the leadership of Freakonomics co-author Steve Levitt and many others, redefining how we teach 21st century skills in America. The Specialist will help lead development and implementation of communications and marketing strategies, including brand management, event publicity, community engagement, and digital/social media management. This position requires a knowledge of and passion for multi-channel communications and marketing, complemented by an interest in education policy (local, state, and national), and an ability to build relationships across diverse constituencies and communities.


Summary of Responsibilities

  • Designs and executes outreach campaigns to keep coalition members, educators, and the broader K-12 education community informed of DS4Es programming and field-building initiatives.
  • Maintains editorial oversight of public outreach/social media feeds, especially in order to create and preserve equitable attention to diverse audiences (educators, policymakers, parents, students).
  • Creates and manages DS4E’s digital and social media assets, compiling and analyzing relevant metrics based on established goals.
  • Keeps track of social media engagement statistics, including responding to DMs and other inquiries to improve responsiveness and engagement statistics.
  • Strategizes ways to increase social media following and engagement in order to build a significant educator and student community.
  • Attends national and local education conferences to cover them for our social media; trains communications interns and/or other students for social media assistance.
  • Produces other unique digital content for DS4E’s social media platforms.
  • Performs data analysis of highly engaged coalition and community demographics.
  • Manages a monthly newsletter, in collaboration with DS4E’s leadership team, coalition members, and advisors.
  • Meets regularly with each program area to discuss their communications needs.
  • Improves and manages organization of DS4E’s CRM system, including data management and analysis.
  • Assists as needed in updating DS4E’s website and graphics.
  • Performs other related work as needed.

Preferred Qualifications

Experience:

  • Experience in communications or related field.
  • Working knowledge with educators or the education sector.
  • Background with relational organizing.
  • Finger on the pulse of social media trends.

Technical Skills or Knowledge:

  • Deep fluency and knowledge of digital communications best practices including accessibility, website development, social media, data maintenance, and email marketing.
  • Excellent communications skills for the effective delivery of DS4E’s vision, mission and brand.
  • Demonstrated experience in website editing (Wix/Squarespace) and graphic design.
  • Knowledge of and passion for modernizing U.S. education and igniting a similar passion in diverse audiences, especially parents and/or students.
  • Knowledge of or exposure to data science, computer science, and related technical fields.
  • Proficiency with Microsoft Office.
  • Proficiency with social media platforms (Twitter, Slack, Facebook).
  • Proficiency with Mailchimp and CMS/CRM management.
  • Proficiency short-length video editing.
  • Proficiency in survey development.

Preferred Competencies

  • Exceptional time management and organizational skills including the ability to meet external and internal deadlines.
  • Meet tight external and internal deadlines.
  • Entrepreneurial, creative thinking about how to improve DS4E’s communications and outreach efforts.
  • Proven ability to be a valuable part of a team.
  • Eagerness to try new things.

Working Conditions

  • Evening and weekend work during peak activity times.
  • Some travel.

  1. https://uchicago.wd5.myworkdayjobs.com/External/job/Chicago-IL/Communications-Specialist_JR21781

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