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Email Marketing Manager 馃敟


The Email Marketing Manager is a key member of the Member Experience & Marketing Operations team and is responsible for independently managing and executing email marketing and outreach activities focused on retaining and engaging members and constituents of AAAS. The Email Marketing Manager鈥檚 primary responsibilities are to work independently to manage email marketing programs for a wide range of internal clients while ensuring all functional pieces are in place to execute seamless campaigns. The Email Marketing Manager will work closely with the Marketing Operations Manager to manage the email calendar. The Email Marketing Manager will be savvy in developing strong cross functional relationships and must have project management skills to ensure all campaigns launch on time. Responsible for managing the renewal process and supporting marketing and engagement campaigns to retain maximum membership. Performs a range of tasks including email deployment, pulling data and reviewing email files for accuracy and assisting in the development and testing of marketing campaigns. The Email Marketing Manager will also be responsible for creating and maintaining automated email series.

Are you ready to be a Force for Science?

What You鈥檒l Do

路聽聽聽聽聽聽聽聽Manage the setup, coordination and execution of email campaigns in Salesforce Marketing Cloud.

路聽聽聽聽聽聽聽聽Ensures the ongoing revenue stream by managing the monthly renewal process pulling files, data quality checking, sending to the appropriate stakeholders, and testing proofs before deployment.

路聽聽聽聽聽聽聽聽Manages the deployment of renewal email sends and supports other sends for Membership and Programs as needed.

路聽聽聽聽聽聽聽聽Manages email lists for renewals, auto-renewals, programs, membership engagement, events, and other initiatives as needed. This includes file pulling, data quality checking, and testing email templates for accuracy.

路聽聽聽聽聽聽聽聽Assists in the process of renewal campaign development and set up. Works across the team internally and with external vendors for marketing creative approvals ensuring deadlines are met. Helps test campaigns before launch and after updates.

路聽聽聽聽聽聽聽聽Oversees the Welcome Series monitoring the automation, QC鈥檌ng the process, updating the series as needed, and reporting on series engagement metrics.

路聽聽聽聽聽聽聽聽Communicates monthly promotional plan, renewal offers, updates code/tracking matrix, and maintains creative sample files for on-going renewal campaigns for Member Central Support.

路聽聽聽聽聽聽聽聽Conceive, develop, deploy, test, and optimize triggered user journeys in email automation platforms.

路聽聽聽聽聽聽聽聽Track, maintain, interpret and report regularly on email program metrics to appropriate parties.

路聽聽聽聽聽聽聽聽Set up A/B tests and evaluate metrics to inform the development of new tests and optimizations.

路聽聽聽聽聽聽聽聽Execute the coding and deployment of emails for several departments. Attend planning meetings for content requirements and communicate throughout the process to obtain edits and final approvals.

路聽聽聽聽聽聽聽聽Deliver reports to program managers and directors on email campaigns, while providing value-added insights and recommendations to increase KPIs.

路聽聽聽聽聽聽聽聽Manage list segmentation, filtering and upkeep to provide the most recent lists for both imports, exports and email sends/subscribers. Sort lists/list folders by departments, campaigns/projects, months, years etc.

路聽聽聽聽聽聽聽聽Identify new functionalities and capabilities within existing tools and systems for improved performance

Minimum Qualifications

路聽聽聽聽聽聽聽聽BA/BS degree an accredited college or university in a related field

路聽聽聽聽聽聽聽聽Minimum of 5 years in a digital marketing role.

路聽聽聽聽聽聽聽聽Minimum 5 years using email marketing systems, lead nurturing systems, CRM and web analytics systems.

路聽聽聽聽聽聽聽聽Experience with Salesforce Marketing Cloud

路聽聽聽聽聽聽聽聽Strong attention to detail and analytical skills

路聽聽聽聽聽聽聽聽Demonstrated ability to understand processes, identify optimization opportunities and communicate them effectively.

路聽聽聽聽聽聽聽聽A strong 鈥済o getter鈥 willing to be the main contact for Membership Office team working with internal and external partners

路聽聽聽聽聽聽聽聽Outstanding oral and written communication skills.

路聽聽聽聽聽聽聽聽Demonstrated advanced proficiency in MS Excel and spreadsheet experience

路聽聽聽聽聽聽聽聽Experience with HTML preferred

路聽聽聽聽聽聽聽聽Experience with automation studio preferred

路聽聽聽聽聽聽聽聽Flexibility, resourcefulness, and ability to manage a variety of tasks simultaneously, set priorities for multiple projects, and meet multiple deadlines

路聽聽聽聽聽聽聽聽Understanding of best practices

路聽聽聽聽聽聽聽聽Understanding of email systems and organization

路聽聽聽聽聽聽聽聽Organizational skills

路聽聽聽聽聽聽聽聽Out of the box thinking

路聽聽聽聽聽聽聽聽Understanding of process and workflow

路聽聽聽聽聽聽聽聽Solid understanding of SEO/SEM, paid social media marketing, Google adwords, Adobe Analytics, and data analysis


Application Process聽

Submit a resume and cover letter outlining qualifications and interest in the position by June 4, 2023. Applications are reviewed on a rolling basis. A member of Human Resources will contact you with next steps if you are selected for an interview.聽

Location

DC Metro Area is strongly preferred but open to remote workers in select states. If you are not located in or able to work from a state where AAAS has a business presence, you may not be eligible for this position. Please contact our Talent Team at聽jobs@aaas.org [1]聽with any questions regarding your eligibility.

The anticipated initial rate of compensation for this position is between $86,000 and $94,000 per year. AAAS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and life insurance, each subject to the terms of the applicable program. Additional benefits may apply.

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of AAAS and will be based on a variety of factors, including years of experience, depth of experience, and other relevant factors. AAAS reserves the right to amend or modify its employment benefits and compensation structure at any time.

AAAS is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity, national origin, age, disability, veteran status, or other protected category. AAAS uses E-Verify to confirm the employment eligibility of all newly hired employees. No visa sponsorship is available for this position.聽



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