portal resources jobs companies c covetrus senior copywriter

senior Copywriter 🔥


The Senior Copywriter is responsible for creating and executing on campaign and program requests from across the North American businesses and product lines. The primary goal of this role is to produce compelling content and campaigns that attract prospects, engage existing customers, and drive product utilization. The position will support customer engagement, website copy, social media posts, and more. You are a self-starter with experience working on content for multi-faceted, integrated campaigns simultaneously, while remaining focused on delivering the highest quality content to drive business results. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
  • Working collaboratively across departments to develop content for omni-channel campaigns (eg, email, direct, web) to drive corporate objectives.
  • Further developing brand voice and tone as key content and editor for the campaign team.
  • Developing strategic content themes to support campaigns.
  • Writing compelling content for emails, landing pages, webinars, blogs, videos, and more.
  • Creating editorial calendars/planning for print, digital, and newsletter content.
  • Producing and/or editing sales enablement materials including sell sheets, presentations, customer references, etc.
  • Ensuring all content meets brand standards in terms of style, quality, and tone.
  • Working with internal and external vendors as needed to scale the quantity of outbound content.
  • Managing the customer engagement newsletter(s) to deliver targeted content to multiple audiences, driving engagement, utilization of products, and messaging to customer/market.
  • Works alongside marketing strategists, designers, copywriters, and content creators within Commercial Marketing, Creative, Category Management, Product Marketing, and more to develop and refine campaign ideas and expressions.
SUPERVISORY RESPONSIBILITIES
  • None
QUALIFICATIONS: EDUCATION AND/OR EXPERIENCE
  • Bachelor’s degree in journalism, communications, content marketing, marketing, or related field
  • 5+ years’ experience in marketing or communications
CERTIFICATES, LICENSES, REGISTRATIONS
  • None
COMPETENCIES (SKILLS AND ABILITIES)
  • Experience developing content for software and/or technology brands
  • Familiarity with animal health industry, but not required
  • Strong analytical, critical, and creative-thinking skills
  • Superior project management skills with a strong attention to detail
  • Strong communication and interpersonal skills
  • Proven track record of success setting and achieving ambitious goals
  • Knowledge of social platforms, SEO, and PPC preferred
  • Familiarity with project management tools, (eg, Asana, Workfront)
  • Proficiency in Microsoft Office – Excel / PowerPoint
MUST PROVIDE WRITING SAMPLES
  • 3-4 writing samples: combination of long and short form copy for digital or print, ad copywriting, and blog
PHYSICAL DEMANDS/WORK ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Pet friendly office environment.
  • Extensive computer use.
Covetrus is an equal opportunity/affirmative action employer. It does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated with undue hardship, sex, sexual orientation, age, citizenship, marital or veteran status, or any other legally protected status. Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Jobs that are in Colorado: If you are a Colorado applicant, you are eligible to receive information about the salary range and benefits for this role. Please contact recruitment@covetrus.com

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