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Associate Brand Manager, Seagram's

Job Summary

The Seagram’s team manages a brand portfolio across the flavored malt beverage segment. The portfolio is anchored by its growing flagship, Seagram’s Escapes, Seagram’s Escapes Spiked, and is also prepping for new brand launches in 2022 and 2023. The Seagram’s Brand is fueled by growing its existing portfolio while creating new brands to connect with new consumers and occasions.

The Seagram’s Associate Brand Manager (ABM) will support the Brand Manager with the development and execution of national & local marketing campaigns along with sales strategies and tactics designed to grow brand health and awareness, market share, volume and profitability across markets. In order to support this work, the ABM will use internal and external data to support the development of fact-based selling stories, exciting promotional campaigns and thematic programming. The ABM will work to ensure all activities align with brand standards and legal guidelines. The ABM will also manage day-to-day activities and communications with support teams such as sales, sales operations, trade marketing, social media and public relations, brewery operations and outside agencies.

STATUS: Full Time

JOB TYPE: Exempt



BRANDS: Seagrams Escapes & Seagrams Spiked

Essential Functions & Responsibilities
  • Support 360 activity planning through the development, implementation, and evaluation of programming in collaboration with other functions
  • Oversee the development of localized brand activations in collaboration with sales regions / districts / chain account managers
  • Liaison and brief Trade Marketing, PR, Social Media and Innovation teams regarding relevant brand projects
  • Work closely with Trade Marketing, PR, Social Media and Innovation teams on the development, implementation, and evaluation of activation plans
  • Support the execution of multi-media strategies and programs, while managing external agencies
  • Continuously innovate and optimize brand activations ensuring effectiveness and efficiency improvements
  • Contribute to the development of annual brand plans and lead relevant parts of it
  • Develop activation, creative and media briefs for external agencies
  • Contribute to quarterly brand business reviews
  • Lead the development of Brand Key Message decks for new products, programs, and activations
  • Represent the brand with select external and internal stakeholders
  • Support and contribute timely updates to the Seagram’s budget
  • Actively exhibit a commitment to support a diverse and inclusive work environment
  • Other duties as assigned
Education, Skills & Experience
  • Bachelor’s Degree in Marketing or related field required
  • 6+ years of experience in marketing, preferably within beer or consumer packaged goods industry
  • 3+ years of experience in budget and project management
  • 2+ years of people management experience
  • Previous brand management experience preferred
  • Demonstrated application of research/insights and data to make strategic recommendations
  • Experience with development and commercialization of CPG products
  • Strong presentation skills as well as advanced knowledge of MS Excel, Word, and PowerPoint
  • Entrepreneurial spirit and energy
  • Natural curiosity and desire to dream big
  • Creative & independent thinker
  • Strong analytical skills
  • Excellent collaborator & communicator
  • Team player
  • Organized
  • Self-motivated
  • Driven for success
  • Love for our Triple Bottom Line philosophy
  • Generous Benefits with options to fit your life
  • Blue4U Discounts
  • Retirement Options with employer contributions
  • 10 paid holidays per year
  • Flexible scheduling
  • Technology Reimbursements
  • Generous Paid Time Off
  • Culture of pride and community involvement
  • And of course, beer!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetics, national origin, disability, or status as a protected veteran.

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