Social Media Marketing Part Time
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Job Summary:
The Digital Marketing Specialist II (Social Media) will be responsible for managing and supporting organic and paid social strategies for NMG’s retail customers. The position requires managing specific key accounts and implementing leading digital technologies.
Job Responsibilities:
The Digital Marketing Specialist II (Social Media) will be responsible for managing and supporting organic and paid social strategies for NMG’s retail customers. The position requires managing specific key accounts and implementing leading digital technologies.
Job Responsibilities:
- Independently develop media plans aligned with strategic client goals
- Proactively make campaign optimization and strategy recommendations to improve ROAS based on analysis of performance metrics and results
- Analyze and communicate insights to clients based on campaign reports
- Follow up with supporting specialists on monthly calls.
- Develop budgets and SOWs for client projects in conjunction with the other members of the team
- Check all client services and media billing for accuracy and review against estimate(s)
- Lead client proposals and new business pitches for social media programs
- Develop campaign budgets and recommended project scopes in collaboration with project manager, design team and website team.
- Oversee implementation, optimization, and support for client campaigns
- Lead the presentation of campaign results and actions taken to successfully manage campaigns
- Prioritize tasks and manage time appropriately to meet inflexible deadlines
- Proactively research ways to expand upon current social media program
- Be the primary SME for all things social media
- Bachelors in Marketing or related digital marketing course
- Minimum 2 years of experience with paid and organic Facebook, Instagram, and Pinterest, preferably in an agency setting
- Experience with TikTok, Snapchat, Nextdoor, and Reddit a plus
- Ability to create strategic briefs and media plans without supervision
- Ability to travel an average of 4 times per year
- Excellent communication skills, both written and oral
- Must be comfortable working with remote clients
- Exceptional ability to multi-task, prioritize and be adaptable to change
- Understanding of reporting and tracking methods for digital marketing media
- Proficient in Microsoft Excel, PowerPoint and Google Docs (Docs, Sheets, Slides)
- Must be detail-oriented
- Work well in a team environment
- Must be able to think critically and logically.
- Must be proactive and have a continuous learning mindset.
- Passion for all things digital and eagerness to learn
- Genuine interest in internet trends and staying on top of digital platform updates
