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Sr. Technical Lead, Salesforce Marketing Cloud ๐Ÿ”ฅ


Location: Remote
Job Type: Temp to Perm
Compensation Range: $100 - 115 per hour

We are looking for a Senior Technical Lead, Salesforce Marketing Cloud to join our client at a remote capacity. In this role you will be responsible for executing a robust digital strategy, understanding how different online marketing channels work together.

You should have a deep understanding of consumer behavior, the product discovery journey, and how to communicate brand/ product value propositions within the customer's context. The ideal candidate drives success by executing integrated marketing campaigns and creating email journeys which build our client's sales pipeline.

Responsibilities:

  • Develop digital campaign strategy, which incorporates customer- facing communications strategy, customer path/ journey, and digital media mix. Leverage customer insights, CRM capabilities, and focus groups to inform strategy.
  • Develop and implement marketing strategies that deliver profitable growth. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, recommend and execute user experience improvements.
  • Manage email campaigns on the Salesforce Marketing Cloud platform.
    • Setup, testing, deployment, and reporting.
    • Create automated, multi-touch, targeted customer lifecycle digital marketing programs.
    • Set up complex triggers, automations, and journeys in Marketing cloud.
  • Work with the digital teams to execute lead capture and nurture campaigns for customer acquisition.
  • Build alignment with sales organization and business technology group.
  • Collaborate with cross-functional team members and various partners. Create and deliver standard digital programs across enterprise.

Qualifications:

  • Minimum 5 years of experience.
  • Education: Bachelors
  • Self-starter, entrepreneurial individual who is well organizes, extremely computer literate, and excellent with follow through.
  • Commitment to continuous improvement and innovation.
  • Ability to work well in a team and build positive relationships with a diverse set of individuals, functions, and cultures.
  • Creative individual with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Skills:
    • Salesforce
    • Marketing

JOBID: 998462

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