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Digital Content Strategist


Location: Basking Ridge, New Jersey
Job Type: Contract
Compensation Range: $50.00 - 62.86 per hour

Our client, a top telecommunications company, is looking for a Digital Content Strategist to play a key role on the B2B Content Marketing team. Reporting to Senior Manager, Content Marketing, you will work the larger Digital Marketing team, Product Marketing, Field Marketing, Demand Generation and Customer Marketing to design and implement connected content journeys.

You will be responsible for helping to define vertical, segment and product-area content journeys to improve funnel progression and maximize visibility of and traffic to key assets. A critical component of this role will involve the management and implementation from the ground up of an AI-driven content recommendation and packaging tool.

Responsibilities:

  • Manage AI-driven content tool implementation, work closely with Web, DevOps and Content Marketing teams.
  • Update content inventories and map metadata and tagging.
  • Analyze existing content to surface content threading opportunities.
  • Coordinate with Content Marketing team and Subject Matter experts to design and content journeys within the Resources hub.
  • Coordinate with Analytics team to synthesize and report out on data from AI-driven tool and core site analytics.
  • Identify asset placements opportunities across website product and solution pages.
  • Collaborate with Demand Generation and CRM teams to elevate opt-in and lead-gathering opportunities for prospective and existing customers.

Qualifications:

  • Bachelor's degree or four or more years of work experience.
  • Eight or more years of relevant work experience.
  • Experience building connected digital content asset (articles, whitepapers, videos, etc.) journeys.
  • Experience developing and managing B2B content.
  • Skills:
    • Content Management

JOBID: 997862

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