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email Marketing & Analytics Manager 🔥


SUMMARY OF RESPONSIBILITIES:

The ActOne Group is seeking an Email Marketing & Analytics Manager to support all email marketing and platform analytics efforts for our brands. As a critical role within the marketing department, the ideal candidate will lead all inbound and outbound email marketing campaigns, emails analytics and optimization strategies for our in-house brands. This individual must have experience managing email databases with 2+ million leads and will manage existing engagement programs including email and SMS, and establish new programs including nurture, reactivation, and new products/services for each of our in-house brands. The candidate will be responsible for communicating and collaborating with internal company executives and stakeholders to facilitate, organize and deploy email marketing campaigns and initiatives across multiple digital media channels. The position will report directly to the Vice President of Marketing. The position is remote.

DESCRIPTION OF ESSENTIAL DUTIES AND FUNCTIONS

· Develop and execute a lifecycle email campaign strategy for each designated brand- to drive conversion, cross-sell products/services, grow brand loyalty, increase lifetime client and candidate value by engaging audiences with the most targeted, relevant and useful content segmented for each brand’s target audience.

· Roadmap the end-to-end client and candidate journey: Work with internal teams to identify key moments to activate new clients and candidates, then develop strategies to convert and retain them through meticulous A|B testing.

· Manage all email marketing programming from strategy, scheduling, implementation, execution, optimization, monitoring, reporting and analysis for all inbound and outbound emails.

· Partner with Social Media Manager, Organic and Programmatic Digital Media Manager to dissect real time data in paid marketing channels, including, audience targeting, dynamic ads, reviews/testimonials, email/sms.

· Effectively manage email service provider platform, such as Marketo. Within the platform, you will be editing HTML, segmenting audiences, setting up A/B tests, and serving as a final quality assurance check before campaigns are launched

· Create relevant email templates that integrate audience segmentation strategies and data analytics

· Serve as the primary technical interface between brand management, third-party vendors, and internal stakeholders.

· Provide architectural recommendations in integration design. Accountable for code efficiency and data integrity with all applications integrated through our email and CRM platform.

· Monitor and report on email performance, leading to the continuous improvement of user experience and overall ROI

· Creating scalable processes and ensure best practices in lead generation, reporting, and analytics

· Utilize segmentation and behavioral data to customize and effectively connect with new clients and candidates and routinely recalibrate communication and call-to-actions strategies based on evolving behavior.

· Lead and attend meetings, ensuring effective and timely communication of key deliverables.

· Work directly with our Multimedia, Digital Media and Creative teams to meet brands’ KPIs and produce reports supporting campaign performance.

· Execute thoughtful experiments to unlock high-impact programs and leverage automation to maximize user engagement & retention.

· Collaborate cross-functionally within the marketing team to identify growth and viral opportunities on organic channels, including social, influencer, and community and reviews/testimonials.

· Produce regular reporting to measure performance and test results.

· Stay current with overall email marketing and automation best practices.

· Report on performance at regular intervals; proactively share insights and learnings with the rest of the team.

Job Type: Full-time

Pay: $66,200.00 - $78,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Vision insurance

Schedule:

  • Monday to Friday

Work Location: Remote

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