portal resources jobs companies @ 5.11 tactical digital marketing specialist

Digital Marketing Specialist 🔥


5.11 Tactical is seeking a full-time Digital Marketing Specialist to support paid social and affiliate marketing channels in a fast-paced, test and learn environment. The Digital Marketing Specialist will be responsible for design, creation, and execution of campaigns within the paid social and affiliate marketing channels, as well as reporting, presenting and decision making to leadership. This role will work cross-functionally across all areas of marketing including, email marketing, channel marketing, creative and content, eComm and finance to coordinate efforts and ensure alignment on campaigns and budgets.

The Digital Marketing Specialist must possess strong organizational and multitasking skills and the ability to take the initiative, while working under minimal supervision. This role reports to the Digital Marketing Manager and is based in Costa Mesa (or remotely for the right candidate, who will be required to work west coast hours.)

RESPONSIBILITIES:

  • Develop, design, implement and maintain the paid marketing funnel across multiple paid social media channels, including but not limited to: Meta, Twitter, Reddit, TikTok, Snap and more
  • Conceptualize and implement paid social prospect journeys for each product line, helping to guide the end users to the products that are the right fit for them
  • Operate within the paid social and affiliate budget and maintain profitability for both acquisition and retention initiatives
  • Scale paid social and affiliate channels while maintaining or increasing efficiency
  • Coordinate with affiliate partner, Impact to ensure campaigns are accurate, on time and on budget
  • Build and utilize advanced campaign reporting to derive actionable insights and learnings to apply across accounts
  • Have a strong creative eye and POV on what resonates with consumers and optimize content/messaging accordingly through deep collaboration with internal and external partners
  • Be an expert in driving DTC eComm and Retail business and stay up-to-date on industry trends, best practices, platform opportunities,
  • Implement other projects as needed

QUALIFICATIONS:

To perform the job successfully, an individual should have the following credentials:

  • Bachelor’s degree required
  • 3+ years of relevant experience, ideally executing lifecycle marketing initiatives in a DTC or agency environment
  • Experience building, managing, optimizing and reporting on all listed platforms is a must
  • Experience managing and discovering content-focused affiliates
  • Experience with analytics and data tools, Google Analytics is a plus
  • Great communication skills with the ability to explain complex concepts clearly and efficiently and give consultative advice to leadership
  • Ability to think strategically, balancing short- and long-term objectives by being both a strategic thinker as well as a driver of operational excellence
  • Thrive working in a fast-paced environment
  • Highly organized

OUR VALUES:

At 5.11 we embrace a high energy culture built upon our values of Service, Unity, Impact and Tenacity.


Service – At 5.11, we wear our passion for service on our sleeves: it is an honor to serve those who serve and people of all walks of life. With humility and great respect for our consumers and our roots, we take pride in our brand and engage with our communities. By championing the needs of our consumer, we fulfill the mission of a lifetime.


Unity – We build together—as one, global 5.11 family. Our individual abilities and diverse perspectives strengthen outcomes. We collaborate, taking a holistic view and listening actively. By communicating with intention, care and clarity, we empower each other to reach new heights.


Impact – We have big ambitions, and they start and end with our consumer. With them in mind, we innovate for impact—we think big, think creatively and challenge norms. We foster curiosity and iterate, relentlessly pursuing solutions. For ultimate impact, we drive to disrupt for good.


Tenacity – We are tenacious in our pursuits and accountable to each other. This builds trust and the confidence to rise to any challenge. We have the courage to take risks and, no matter the outcome, we flex and adapt, always having each other’s backs. We persist—determined to Always Be Ready.


Pay Range: $60,000- $70,000 plus bonus

5.11 Tactical offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Other openings you might be interested in

More remote jobs

Let us send you new openings similar to Digital Marketing Specialist straight to your Inbox. Weekly or Daily. 7-day free trial đź’Ś

The ability to work remotely increases employee happiness by 20 percent.