Junior Content Marketing Specialist - Remote Within The United States 🔥
Job Summary
Creates a full range of product and solution-focused marketing materials. Creates compelling content that guides key personas along the buyer journey, from initial interest to buying and renewing.
Key Responsibilities & Duties (essential to the job)
1. Develops marketing content, including but not limited to: messaging guides, sales and webinar decks, sales collateral, blog posts, website copy, email copy, video scripts/customer testimonials, social media posts, and product/in-app messaging.
2. Supports the RFP process by acting as a copywriter and proofreader. Develops process standards, which could include the use of software/technology to optimize the RFP process.
3. Understands our target personas and creates content that uniquely speaks to them, solves their problems, and answers their questions with the ultimate goal of generating leads/demand for our products.
4. Collaborates with the Product Marketing and Demand Gen teams to own the OEC editorial and social calendars.
5. Creates and updates website content in accordance with OEC’s Demand Generation and SEO strategies.
6. Becomes an expert in the latest techniques, trends, and best practices in the content marketing field.
7. Monitors content performance across campaigns and suggests adjustments to content and messaging to drive improved results.
Education
An undergraduate degree from an accredited college or university with a focus in Marketing, English, or related discipline.
Experience
- 1-2 years of product or content marketing experience
- 1-2 years building marketing content for a B2B SaaS business
- Experience in writing various types of content that get deployed across owned and paid channels, such as ebooks, reports, emails, ad copy, webpages and more
- Experience with web content management systems or blogging platforms (Ex: Wordpress, Craft, Hubspot)
- Excellent writing and editing skills
- Knowledge and interest in inbound marketing strategies, SEO and best practices