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Digital Media Marketing Specialist 🔥


This Role is Fully Remote.
Digital Media Marketing Specialist
Our client is seeking a Digital Media Marketing Specialist to assist their organization remotely in Beaverton, Oregon.

Digital Media Marketing Specialist Responsibilities
With the digital media landscape evolving rapidly, it’s an exciting time to be a part of the company's marketing team. As our Digital Media Marketing Specialist, you will be responsible for driving marketing and communication initiatives for key campaigns across social media and display advertising. You will have the opportunity to steward holistic and unique product campaigns across the company.

The Ideal Candidate:
You are proficient in paid social and display media programs and understand how to use these media channels to engage consumers and drive action. You have strong experience using elevated creativity to drive direct response marketing - connecting consumers with brand innovation, experiences, and content that inspires while leveraging data and testing insights to continuously improve.
You are a proactive team player capable of wearing multiple hats - managing multiple projects at once while hitting strict deadlines and communicating progress to teammates effectively. You go the extra mile and have a strong desire to learn how we inspire, serve, and reengage consumers across media. You also have an innate curiosity - you love trying new approaches, learning what works, and improving existing processes.
In this role, collaboration, clear communications, and accountability are key. It is also essential that you are analytical – you must also be eager to innovate, measure, test, sometimes fail, learn, and evolve to shape the strategy and planning for company campaigns across Paid Social and display media.

Core Duties:
Helping Integrated Media advance Paid Social and Display marketing efforts.
Create learning agendas and work with the agency to execute digital marketing tests that lead to progress in practices and performance.
Analyze large amounts of data and communicate findings to key stakeholders through detailed reporting.
Help foster and develop relationships within the brand consumer direct marketing team, Creative, Operations, Organic Social, and Brand teams to unlock growth through collaboration.
Audit brand presence across our visual media programs to ensure executional excellence in how brand shows up where consumers spend their time.
Help execute omni-channel digital marketing strategies designed to meet various awareness, demand and retention business objectives.
Partner with the CDM and Brand team to assist with development of media plans and see through plans to achieve clear, measurable goals.
Support the tactical execution of omni-channel marketing plans to ensure business KPIs are met.
Dive deep into the campaign performance to understand trends and identify successes and opportunities. Then share back with key stakeholders to help expose places where we can get even better.

Digital Media Marketing Specialist Qualifications
BA/BS degree preferred (but not required)
2-4 years of work experience in paid digital media with an emphasis on direct response objectives.
Preferably 1-2 years’ experience in both Paid Social and/or Display advertising with a strong understanding of how to use both to drive action / meet e-commerce goals (revenue, new members).
Strong in-platform experience with Expertise with FB/IG, Snapchat, YouTube, Tik Tok; experience with online-to-offline and/or app acquisition campaigns also a plus.
Strong marketing operations experience incl. working with creative ops teams.
Proven track record of managing and optimizing digital marketing channels to deliver against commerce KPIs to maximize revenue and/or new customers.
Self-starter with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment.
Strong analytical skills & comfort with getting your “hands dirty” diving deep into the numbers Proven capability to use data to drive business decisions & marketing optimization required.
Experience managing multiple projects at once while hitting strict deadlines.

Compensation: Up to $56.34/hr. (DOE)

Benefits
Benefits are available to eligible VanderHouwen contractors and include coverage for medical, dental, vision, life insurance, short and long term disability, and matching 401k.

About VanderHouwen
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.

VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.

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