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Marketing Data Analyst 🔥


FocusKPI is looking for a Marketing Campaign Data Analyst to work for our client.

Work Location: Remote, in the U.S.
Pay Range: $70,000/year to $100,000/year

Responsibilities:

  • Measure the impact of performance and brand marketing
  • Build reports and dashboards with marketing KPI's to help the team measure the contribution of marketing in driving growth
  • Work with the marketing team in building a culture of testing and learning
  • Analyze and report A/B test results
  • Perform deep dive analyses to understand drivers of marketing performance and generate insights for optimizing marketing initiatives
  • Proactively identify gaps and opportunities for marketing teams to automate processes and use data to eventually drive revenue
  • Proactively surface potential problems and ideas for optimization within the marketing funnel
  • Work with marketing channel leaders to create action plans based on insights
  • Support marketing channel leaders with ad-hoc analysis to inform channel strategy
  • Oversee experimentation setup and measurement across all digital channels

Qualifications

  • Proven experience with direct marketing campaigns including campaign design, targeting, list management, segmentation, testing, performance metrics and statistical significance calculations.
  • Experience with large and complex data sets and relational databases
  • Proficiency in Excel, PowerPoint, SQL, Python, Databricks
  • Knowledge of marketing database systems, math and finance metrics for marketing and strong quantitative, analytical and problem-solving skills.
  • Exceptional attention to detail. Ability to identify and diagnose data inconsistencies and errors. [Reporting and analysis requires data from multiple sources and demands intense scrutiny of accuracy and reconcilability.]
  • Strong multi-tasking skills: must be able to balance multiple analytical projects, partners, vendors and timelines. Ability to reprioritize and communicate effectively and clearly required changes and impacts to all affected parties is a must.
  • Bachelor Degree required preferably in statistics, mathematics, or finance. Masters in these disciplines a plus.

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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