Marketing Data Analyst 🔥
FocusKPI is looking for a Marketing Campaign Data Analyst to work for our client.
Work Location: Remote, in the U.S.
Pay Range: $70,000/year to $100,000/year
Responsibilities:
- Measure the impact of performance and brand marketing
- Build reports and dashboards with marketing KPI's to help the team measure the contribution of marketing in driving growth
- Work with the marketing team in building a culture of testing and learning
- Analyze and report A/B test results
- Perform deep dive analyses to understand drivers of marketing performance and generate insights for optimizing marketing initiatives
- Proactively identify gaps and opportunities for marketing teams to automate processes and use data to eventually drive revenue
- Proactively surface potential problems and ideas for optimization within the marketing funnel
- Work with marketing channel leaders to create action plans based on insights
- Support marketing channel leaders with ad-hoc analysis to inform channel strategy
- Oversee experimentation setup and measurement across all digital channels
Qualifications
- Proven experience with direct marketing campaigns including campaign design, targeting, list management, segmentation, testing, performance metrics and statistical significance calculations.
- Experience with large and complex data sets and relational databases
- Proficiency in Excel, PowerPoint, SQL, Python, Databricks
- Knowledge of marketing database systems, math and finance metrics for marketing and strong quantitative, analytical and problem-solving skills.
- Exceptional attention to detail. Ability to identify and diagnose data inconsistencies and errors. [Reporting and analysis requires data from multiple sources and demands intense scrutiny of accuracy and reconcilability.]
- Strong multi-tasking skills: must be able to balance multiple analytical projects, partners, vendors and timelines. Ability to reprioritize and communicate effectively and clearly required changes and impacts to all affected parties is a must.
- Bachelor Degree required preferably in statistics, mathematics, or finance. Masters in these disciplines a plus.
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
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