portal resources jobs companies h harnham director, head of digital marketing strategy

Director, Head Of Digital Marketing Strategy 🔥


Director, Head of Digital Marketing Strategy

eCommerce | Internet | Marketing & Advertising

Remote | New York, NY | United States (U.S.)

$180,000 - $280,000 + Benefits + Bonus

A high-growth subsidiary of a top eCommerce company is looking for an experienced Director, Head of Digital Marketing Strategy successfully lead a multidisciplinary digital team in executing and driving digital marketing capabilities across an array of media channels to drive online sales and thus, substantial business growth in the United States.

THE ROLE:

As Director, Head of Digital Marketing Strategy, you will be an integral part of the company's executive team and you will build & manage a high-performing, multidisciplinary digital team in executing digital marketing campaigns & initiatives across various channels to drive customer acquisition & online sales growth. You will be responsible for:

  • Overseeing the collection, cleansing, and organization of large amounts of data from various channels & sources
  • Designing/executing/implementing customized, multifaceted marketing & advertising initiatives/strategies
  • Liaising between Client Services, Digital Media, Marketing Analytics, and SEO teams; consulting on strategies
  • Coaching/mentoring/managing stakeholders, growing the firm's Data/Analytics Center of Excellence

YOUR SKILLS & EXPERIENCE:

  • Extensive commercial Ad Ops/Digital/Media/Web analytics experience within AdTech, eComm, and/or Media
  • Proven commercial experience working in a Personalization, Loyalty Analytics, and/or Audience Targeting role
  • Well-versed in customized tag management solutions in Adobe Launch (or DTM) and/or Google Tag Manager
  • Proven commercial experience aggregating & ensuring the quality of large amounts of website/digital data
  • Proven commercial experience building, managing, and leading multidisciplinary data/analytics teams
  • Well-versed in extracting/cleaning/manipulating a lot of 1stparty, 3rd party, and/or client data in SQL
  • Well-versed in dashboarding/BI tools (i.e., Google Data Studio, Looker, Power BI, Qlik, Tableau)
  • Familiar with data/data warehousing tools such as AWS, GCP, or related databases
  • Well-versed in web analytics tools such as Adobe Analytics, Google Analytics, etc.
  • Well-versed in web-based/site crawling tools such as BrightEdge and Google Search Console
  • Familiar with various Demand-Side (DSP) and Supply-Side (SSP) platforms and services
  • Strong knowledge of various statistical testing techniques (i.e., A/B, hypothesis, multivariate)
  • Proven commercial account, client, customer, and/or vendor management experience within media
  • Strong verbal/written communication, negotiation, and presentation skills across the business
  • Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, Statistics, or related field; M.B.A. and/or M.S. degree preferred

BENEFITS:

As Director, Head of Digital Marketing Strategy, you can make up to a $200,000 base salary (depending on experience).

HOW TO APPLY:

Please register your interest by submitting your resume to George Little via the apply link on this page.

KEYWORDS:

Personalization, Advertising Operations (Ad Ops), Product Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Analytics, Data, Marketing Analytics, Media Analytics, Digital Analytics, Web Analytics, Web Optimization, Website Analysis, A/B Test, Google Cloud Platform (GCP), Demand-Side Platform (DSP), Supply-Side Platform (SSP), Google Analytics, Google Tag Manager (GTM), Business Intelligence (BI), Data Mining, Data Visualization, Multi-Touch Attribution (MTA), Media Mix Model (MMM), Advertising Technology (AdTech), Media Optimization, Paid Search, Paid Social, Social Media, eCommerce, Display, TV, OTT, Campaign Analytics, Google Ads, Facebook Ads, Adobe Analytics, Media Pixel, Adobe Launch, Programmatic, Digital Shelf, Tag Management, Cookies, Website Tracking, Website Tag, Tag Implementation, Digital Property, BrightEdge, HTML, Adobe Omniture, Google Analytics 360 (GA360), Google Analytics 4 (GA4), Landing Page, Google Search Console, Media Measurement, Vendor Analytics, Campaign Measurement, Campaign Execution, Marketing Strategy, Marketing Automation, Digital Optimization, Marketo, Salesforce Marketing Cloud, Adobe Target, Omniture, Loyalty Analytics, Artificial Intelligence (AI), Machine Learning (ML), Recommendation Engine, Conversion Rate Optimization (CRO), Profit and Loss (P&L), Return on Ad Spend (ROAS), Business-to-Business (B2B), Business-to-Consumer (B2C), Enterprise

Let us send you new openings similar to Director, Head Of Digital Marketing Strategy straight to your Inbox. Weekly or Daily. 7-day free trial 💌

The ability to work remotely increases employee happiness by 20 percent.