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Seo Content Specialist, Remote 🔥


Outspoken Media is seeking a SEO Content Specialist to add to our Implementation and SEO Strategy team. The SEO Content Specialist will be responsible for writing articles and creating content that grows traffic from search engines and related channels. The ideal candidate will have the ability to work under deadlines, follow content and project guidelines and requires a strong professional writing and content production background. The SEO Content Specialist role is collaborative and instrumental to the successful development and implementation of client campaigns and internal projects.

If you’re able to source credible solutions to both common and complex problems, even if you lack years of hands-on experience, you may have what it takes for long-term technical and SEO success. Thriving in our agency is a combination of both hard and soft skills and we’re looking for someone to bring their whole self to a diverse, communicative, and highly effective team.

As a digital marketing agency, we work closely together to complete projects providing analysis, recommendations and implementation of technical SEO and development solutions. Our clients range from small, privately owned businesses to international non-profit organizations and ecommerce companies across a variety of industries. We are also purpose-driven and passionate about creating a positive change in our communities.

This is a remote position.

What to expect as a SEO Content Specialist:

  • Your team = Implementation
  • Your supervisor = Content Manager
  • Your day = ~9 am EST start; 10 am stand up; mix of deep work, internal meetings, and client calls (manage your work blocks to maintain uninterrupted time, but anticipate daily triage and shifting priorities); wrap up 5-6 pm EST based on team needs
  • Your responsibilities = (see below)
  • How you’ll be managed = 1:1s w/Supervisor; quarterly performance reviews; career development; onboarding; personalized training; continuous feedback and recognition
  • The culture = constantly curious towards the industry, clients, team and self; dedicated to achieving results, being reliable and establishing trust; kind to each other and the world with honest communication, inclusive decision making, a positive attitude and growth mindset

We’re looking for someone to enhance and add their unique experiences and perspective to our team, not just to fit in!


RESPONSIBILITIES

Content

  • Perform preliminary research and create content briefs that meet both client and agency standards.
  • Write content for: websites, blog posts, social media sites, emails, advertisements and CTAs, applications, and other associated channels as needed.
  • Edit content for: websites, blog posts, social media sites, emails, advertisements and CTAs, applications, and other associated channels as needed.
  • Apply the desired tone, voice, reading level, and editing style (AP, MLA, Chicago) when creating content for different clients.
  • Ensure writing and editing assignments meet client specifications and budget.
  • Contribute ideas and suggestions that help to streamline tasks, improve content processes and workflows, and better the quality of client and agency work.
  • Contribute to larger, agency-specific projects and tasks, including research, branding, resource development, digital marketing, collaborative design, and others as prioritized.
  • Assist with developing and refining client-specific editorial strategies, workflows, and best practices.
  • Assist with proofreading and editorial review of content received from contract writers and editors.
  • Assist with maintaining and tracking client calendars, schedules, and due dates.

QA

  • Perform quality assurance of written content by assessing: spelling and grammar, readability, structure, user intent, keyword optimization, strategic alignment, and other areas as directed.
  • Perform quality assurance of staged or published pages by assessing: page layout and formatting, metadata, link functionality, creative assets and other areas as directed.
  • Ensure all content is styled and formatted according to Outspoken and client standards.
  • Ensure third-party content isn’t plagiarized by using tools like Copyscape or advanced search operators as directed.
  • Assist with developing procedures and checklists for quality assurance as requested.

Strategy/SEO

  • Perform SEO and content-related research and analysis, including keyword, backlink, competitive, and market research.
  • Perform on-page keyword optimization and ensure all content follows SEO best practices.
  • Develop informed content strategies to support clients’ digital marketing objectives.
  • Identify gaps in content, information architecture, content design, keywords, and other content strategy areas and make recommendations for new topics and areas to improve.
  • Perform topic research and topic ideation as needed.
  • Maintain involvement in areas such as web analytics, conversion rate optimization, and content consolidation.
  • Maintain working knowledge of SEO tools, including: Google Search Console, Screaming Frog, Google Analytics, Moz, ahrefs, seoClarity, Kumu, Gliffy, GSuite, SpyFu, Google Vision API, and Google Cloud API.
  • Monitor SEO and content strategy industry news and changes in search results and digital tools.
  • Contribute to analysis, preparation, and QA of weekly, monthly, quarterly and annual reports as needed.
  • Contribute to developing client SEO strategies, best practices, presentations, recommendations, task development, workflows, processes, documentation, and project plans.
  • Contribute to scoping and management of project timelines and organic and content strategy goals for clients.

Requirements

  • Can type at least 40 words per minute
  • At least 2-4 years of experience working with digital copy editing either for agencies, organizations or newsrooms.
  • Proven work experience as a content writer, copywriter, or similar role
  • Comprehensive understanding of digital marketing channels and editorial best practices
  • Knowledge of various editing styles: AP (required), MLA or Chicago
  • Proficiency and strong familiarity in creating and working in content briefs
  • Working knowledge of keywords, hyperlinks, and metadata such as page title and meta descriptions.
  • Experience working with basic HTML content elements and document outlines
  • Ability to spot, quickly shape, and reliably line-edit web copy, including blog posts, service pages, homepages, press releases, social copy, and other miscellaneous digital copy
  • Experience researching and sourcing qualified .org/.gov/.edu sources to inform written content
  • Proficient in productivity software (Microsoft Office/Google Suite)
  • Familiarity with macOS
  • Willingness to learn new technologies with or without guidance
  • Familiarity with the different browsers and the differences between them
  • Superior written, communication, and client presentation skills
  • Related college-level coursework and/or college degree
  • Strong organizational, problem-solving, and analytical skills
  • Commitment to excellence and high standards
  • Proven ability to handle multiple projects and priorities and meet deadlines
  • Embodies core company values of curiosity, dedication, and kindness and internal values of honesty, inclusion and positivity.
  • Operates with:
    • sharp attention to detail,
    • integrity,
    • respect for others,
    • a strong work ethic and an ability to follow through on commitments,
    • flexibility and adaptability,
    • active listening skills,
    • effective written and oral communication skills,
    • analytical and creative thinking skills,
    • and the ability to maintain a healthy work/life balance.
  • Ability to work with all levels of clients and management.
  • Authorization to work for any employer in the U.S. is required.

This job description is provided for informational purposes only and is subject to revision as business needs require.

Benefits

  • Full-Time Salary
  • Flexible Schedule & Work Environment
  • Training & Development Allowance
  • Health & Wellness Reimbursement
  • Monthly Remote Stipend
  • Generous Paid Time Off (Vacation, Sick & Company/Public Holidays)
  • Benefit Supplement & Health Care Plan (Medical, Dental & Vision)
  • Simple IRA Retirement Plan with 3% Company Match
  • Family Leave (Maternity, Paternity)
  • Life Insurance (Basic, Voluntary, AD&D)

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