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Marketing Manager, Engagement 🔥


Everyday Health Pregnancy & Parenting is looking for a Marketing Manager, Engagement to develop marketing messages that address consumer needs, engage parents-to-be, and compel them to take action for a variety of our key digital products. The ideal candidate is creative, highly collaborative, has excellent attention to detail, and is obsessed with tracking to goals. The Marketing Manager will drive engagement across key programs that support parents in obtaining the information and products they need as well as directly tie to company revenue goals. They’ll collaborate closely with our product, design, and editorial teams to shape strategy to maximize consumer engagement. Then, to carry out these programs the Marketing Manager, Engagement will work closely with design, database, and production teams to ensure promotional messages reach the right users at the right times across various owned and operated as well as external channels including email, app messaging, social media, and more.


Key Responsibilities:

  • Develop go-to-market and recurring promotional plans for digital/content products to drive user adoption, loyalty, and monetization potential.
  • Collaborate with cross-functional stakeholders to hone, socialize, and continually optimize digital product usage against key metrics.
  • Write strategic direct response marketing copy and collaborate with product, edit and design to develop compelling product experiences and promotional creative.
  • Provide regular reporting and analysis for ongoing marketing programs via a variety of sources – Google Analytics, Email Service provider, Push platform and internal tools.
  • Develop optimization recommendations for marketing programs to continually grow key metrics. Construct and execute A/B tests to continually iterate and grow engagement.


We’re looking for a teammate who is:

  • A tireless collaborator. You're comfortable working with remote, cross-functional teams. You anticipate potential miscommunications and proactively avoid them with clear communication and regular follow-ups.
  • Proactive, solutions-oriented, and a self-starter. Next steps aren’t clear? Propose a path forward and rally support.
  • Highly organized, can outline a plan and clarify all components to make information clear to a wide set of collaborators.
  • Responsive and organized. Consistently meets or beats deadlines.
  • A clear communicator. They anticipate the potential for misinterpretations and communicate visually, verbally and in writing in a way that minimizes misunderstandings.
  • Persistent and flexible. We face challenges regularly and address them with a winning attitude. We're eager to adapt to address needs and maximize opportunities as they arrive.


Job Qualifications:

  • Proven track record of managing performance-driven marketing campaigns with CTR and revenue targets
  • 5+ years marketing experience
  • BS/BA


Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.


This role is eligible for the ZIFF DAVIS RESTART PROGRAM

Have you taken some extended time away from your career in support of family or personal obligations? At Everyday Health Group, we know that career pauses are sometimes the best way for us to support our family and loved ones. After a professional break, it might be daunting or difficult to imagine returning to a daily professional life. We've created the Ziff Davis ReStart Program to make that return more accessible to everyone.

Ziff Davis ReStart is a returnship program hosted by Ziff Davis. Candidates who have taken a professional career hiatus for at least one year will be eligible to apply to this program, subject to other standard hiring conditions and practices by Ziff Davis.


RETURNSHIP PROGRAM ELIGIBILITY

You are eligible for this program if you have been out of the workforce for at least 1 year, subject to other standard hiring conditions and practices by Ziff Davis.

Some Examples:

  • Staying home to raise your family
  • Taking needed time off to provide personal care for a loved one
  • Venturing into starting your own business
  • COVID impacted job / Layoff
  • Wish to return to work after retirement
  • Took time off to obtain an MBA/PhD (with previous industry experience)
  • Necessary sabbatical from the workforce for personal reasons


RETURNSHIP PROGRAM INFORMATION

Range of benefits may include health care, employee discounts, paid time off, and more depending on plan eligibility. The terms of this program are subject to change.


Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.


Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.


Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 35 states as well as offices in NYC, San Francisco, Asheville, Fort Lauderdale and Denver.


Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.


(Colorado only*) *Note: Disclosure as required by sb19-085 (8-5-20) of the base salary for this role when being hired into our office in Colorado. The salary range for this role is $90,000 to $97,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business performance.

(New York City) *Note: Disclosure as required by NYCHRL, the base salary range for this role when being performed in the City of New York is $90,000 to $97,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.

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